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VW exec calls US ops a 'disaster'

Today in the Tell Us How You Really Feel file we have Bernd Osterloh, head of Volkswagen AG's Group Works Councils and member of the company's supervisory board, labeling the company's US operations "a disaster." Why? Because Osterloh believes VW of America doesn't have the models it needs to be competitive here, hasn't been decisive enough about its plans and German higher-ups still don't understand the US market.
In truth, the top labor rep at the German conglomerate is echoing sentiments we've heard from VWoA executives for years, and there's been the same commentary from dealers: Germany doesn't pay enough attention to what the US market really wants. Even ex-VWoA CEO Stefan Jacoby, who preceded the recently departed Jonathan Browning, said early in his tenure that one of his tasks was to get his German bosses to start delivering what the US market demanded. New CEO Michael Horn is saying much the same thing seven years later, telling Sky News that it has to increase "the speed at which we bring new models to the market and innovation to the market."
Osterloh wants to get "more models" here, including a pickup truck, but we'd wonder if the economics have changed from when Jacoby said they'd need to sell 100,000 per year to make money. Osterloh also wants a decision on where the CrossBlue will be built. Although it looked as if the Chatanooga, TN plant would get the call, the Puebla, Mexico plant is still in the running because of lower operating costs. No matter what happens right now, Osterloh thinks the situation won't get better for another two years when revamped models arrive, but at least the company can start taking the steps for a better US future.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

Volkswagen Golf Variant Concept R-Line puts the sport in SportWagen

With the introduction of the newest Volkswagen Golf Variant, we get an early look at what will most likely be the next-generation Jetta SportWagen here in the US. To further wet our appetities, VW is now teasing something a little sportier with the Concept R-Line. Looking the part of a GTI wagon (or a stretched Golf R), the Golf Variant Concept R-Line has a production-ready appearance that has us hoping we'll see this sporty wagon sooner rather than later.
The R-Line starts off with a new fascia that isn't quite as aggressive as the recently introduced GTI, but it gives the new styling some extra punch. Below the fascia is a lower splitter that visually carries back into the rocker panel extensions, and the rear of the car gets some bright exhaust tips and a rear diffuser. The Lapis Blue Metallic paint job probably does enough on its own to add a sporty flair to the Golf wagon, and it's all finished off with 18-inch split-spoke wheels. Inside, the Concept R-Line shows off sport seats wrapped in carbon leather featuring blue nappa inserts in the middle.
Rightfully so, VW brought the Concept R-Line to Geneva with its TDI and 4Motion all-wheel-drive system. A sporty, all-wheel-drive diesel wagon? Yes, please. Scroll down for the full press blast with all the details.