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VW App-Connect gets celeb-studded campaign
Sat, Sep 19 2015Volkswagen is hoping that some celebrity faces help get the word out about App-Connect in the German brand's latest models with the MIB II infotainment system. The humorous, new commercial titled Party (above) stars Adam Scott, Michael Pena, and Christopher Mintz-Plasse, and the three of them are using voice commands and the touchscreen to show off the tech while planning a party. Another 30-second commercial titled Sorry with the three guys is coming along soon, as well, to advertise it even more. App-Connect is part of VW's adoption of Apple CarPlay, Android Auto, and MirrorLink. By supporting all three standards, pretty much every smartphone user can plug into the vehicle's infotainment system. The tech is already available on the 2016 Tiguan and Golf R but is rolling out to all of the German brand's vehicles this model year, except for the Touareg and Eos. VOLKSWAGEN DEMONSTRATES ADVANCED CONNECTIVITY IN NEW CELEBRITY-DRIVEN MARKETING CAMPAIGN Sep 17, 2015 First brand to offer all three major smartphone integration platforms; available on virtually every model and nearly every trim Highlights App-Connect, a new technology which makes compatible smartphone integration seamless through Apple CarPlay®, Google Android Auto™, and MirrorLink® Multimedia Campaign stars Hollywood celebrities Michael Pena, Adam Scott and Christopher Mintz-Plasse Herndon, Va. – Volkswagen of America, Inc. today announced the release of a new advertising campaign that highlights the brand's all-new infotainment system, MIB II, and its advanced smartphone integration technology, App-Connect. As part of Volkswagen's available Car-Net® suite of connectivity offerings, App-Connect allows for seamless integration of compatible smartphones across Apple CarPlay®, Google Android Auto™ and MirrorLink®; making it the first automaker to do so. The campaign kicks off with two 30-second television commercials, titled "Party" and "Sorry" starring Adam Scott, Michael Pena and Christopher Mintz-Plasse. In each spot, the celebrities navigate App-Connect by utilizing voice commands, the vehicle's touchscreen, and steering wheel controls.
Lamborghini and Bentley may hold off on SUVs so VW can conserve cash
Thu, 11 Oct 2012After surveying the European economic scene, Volkswagen may have decided now is not the time to launch utility vehicles with Bentley and Lamborghini badges. Bentley officials say they will continue to push for support for the EXP 9 F and Lamborghini CEO Stephan Winkelman has said planning for the Urus will continue until VW tells it to stop.
That decision could come on November 23, when VW's board will vote on the company's budget for equipment, factories and vehicles. With VW's sales slowing and the Euro economy slumping further, some industry watchers say the company is more likely to build its cash reserves than to introduce super-expensive luxury SUVs or crossovers.
"Such vehicles are anything but obligatory during a crisis," says Frankfurt-based Equinet AG analyst Tim Schuldt in a new Automotive News Europe story. "Delaying their launch would be no drama but help save costs."
VW readying two-row CUV concept for Detroit
Wed, Dec 10 2014We're likely getting yet another glimpse of Volkswagen's future crossover at the upcoming 2015 North American International Auto Show in Detroit, in January. According to Automotive News, two anonymous sources within the automaker indicate a CUV concept will be shown there. The concept is said to be a five-passenger preview of the brand's future seven-seat model. Previous versions of the crossover have carried the name CrossBlue (pictured above), but there was no indication whether or not that would continue. The original three-row concept debuted at the 2013 auto show in Detroit, and VW followed it up with the CrossBlue Coupe Concept in Shanghai later that year. In early 2014, the company announced the CUV would go into production sometime in 2016, along with plans to invest $7 billion in North America over the next five years. During the summer, the automaker made things even more official when it declared plans to invest $900 million to build a 538,000-square-foot expansion into its Chattanooga, TN, factory to assemble the new model. Production of the crossover was slated to begin by the end of 2016, at the time. According to Automotive News, even more changes in VW's CUV lineup are on the way. The Tiguan is reportedly getting an update next year that could be joined by coupe and long-wheelbase variants, as well.































