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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

VW Group to split brands under four holding companies

The Volkswagen Group is planning a tremendous shift in its internal structure that will decentralize operations by splitting its 12 brands into four different holding companies. Here's the breakdown. Things will be split logically, considering the inter-sharing of parts, platforms, and engines. The Volkswagen brand, Seat, and Skoda make up a passenger vehicle division led by former BMW man Herbert Diess. Audi, which is tightly intertwined with Lamborghini and motorcycle manufacturer Ducati, will be managed by current Audi exec Rupert Stadler. Porsche and Bentley, which are already quite close, will be joined by Bugatti and run by Matthias Mueller. Finally, a commercial vehicles division will include Volkswagen Commercial, Scania, and Man. Former Daimler exec Andreas Renschler will take care of the big vehicles. The massive move, according to Automotive News Europe, is part of an internal VAG effort to move away from the structure established by ousted Chairman Ferdinand Piech, who favored a compact, but highly centralized, management structure to oversee the independent actions of the company's brands. Criticism of Piech's arrangement stemmed from the company's slow responses to changes in the market, ANE reports. The new structure should make for a more efficient, streamlined company that's better able to make crucial decisions. What are your thoughts? Should VAG decentralize, or did Piech have the right idea? Have your say in Comments.

A fix is finally coming for some diesel Volkswagens in America

According to Automotive News, the EPA has approved a fix for select Volkswagen and Audi 2.0-liter diesel vehicles. The fix applies to 2015 VW Beetles, Golfs, Golf SportWagens, Jettas, Passats, and Audi A3s. Unfortunately for a majority of people saddled with cheating VWs, Automotive News reports that only about 70,000 vehicles will get this fix. The remainder of the 475,000 affected cars don't have an approved fix yet. The fix first involves a software update. Later, a particulate filter and additional catalysts will be installed with a further software update. According to Automotive News, the hardware portion will be available next year. Despite the small number of vehicles approved, this may give VW owners some hope that they'll be able to make their cars emissions compliant. Volkswagen also recently got approval for a fix of nine million cars in Europe, and the company may be close to a fix for diesel V6 models. However, for owners of 2.0-liter models uninterested in waiting for a fix, they can still participate in the buyback. Volkswagen would prefer that repurchased cars aren't stripped of parts beforehand, though. Related Video: Featured Gallery 2015 Volkswagen Jetta TDI: Review View 42 Photos News Source: Automotive NewsImage Credit: Seyth Miersma Green Audi Volkswagen Emissions Diesel Vehicles vw diesel scandal