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VW to relax ambitious US sales targets?

The Volkswagen brand sold 407,704 cars last year, a 6.95-percent decline compared to 2012, and it's down a further 8.36 percent through the end of April 2014 compared to this time last year. In order to to put the sales football between its Strategy 2018 goal posts, the brand would need to add 100,000 more sales every year to achieve the lofty 800,000-unit target. Coming to grips with how unreasonable that is, VW US CEO Michael Horn has said, "For now, we have to have realistic targets."
The reasons for the brand's slow-down are imprecise, but lots of folks are throwing lots of reasons around. Last November, VW Group Chairman Ferdinand Piech told Bloomberg, "We understand Europe, we understand China and we understand Brazil, [but] we only understand the US to a certain degree so far." Analysts say the brand hasn't had midsize and compact SUV offerings, especially an overdue retail version of the CrossBlue, and the ones it does have are priced too high for their segments. It "didn't introduce enough new engines, or alternative technologies or model variants" for the Passat and Jetta. It devoted so many resources to China that the US market suffered. It was being outspent two-to-one on advertising by competitors. Its J.D. Power dependability ratings aren't high enough to overcome its past. It "has never really taken the US customer seriously." And so on.
There's still no official admission of defeat concerning the target, but reading between the lines there are some VW execs that appear to accept it won't happen short of some deus ex machina. Still,

New GMC Canyon, Ford Bronco Heritage Editions and Nissan Z | Autoblog Podcast #743

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Producer Christopher McGraw. They kick off the podcast with news. Ford launched retro-themed Heritage Editions for its 2023 Bronco and Bronco Sport lineup. GMC unveiled the 2023 Canyon, complete with a ZR2-based AT4X trim. Some rare, vintage American cars were stolen and destroyed in England. Chris loves sleeping in cars, and tells us how to turn a car into a camper for less than $100. Next, our hosts talk about what they've been driving from the Autoblog test fleet, including the new Nissan Z (which Chris slept in), Mercedes EQS 450 and VW Atlas. Finally, they reference a recent Autoblog Reddit AMA for a unique "Spend My Money" format. They help one participant pick a sub-$40,000 sports car, and another choose a JDM sports car to import to the U.S. when they move back from Japan. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #743 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Heritage Editions join 2023 Bronco, Bronco Sport lineups 2023 GMC Canyon revealed with new ZR2-based AT4X trim Thieves steal and demolish two classic American cars in the U.K. Turn your car into a comfortable camper for less than $100 Cars we're driving 2023 Nissan Z ... Can you catch some z's in it? 2022 Mercedes-Benz EQS 450+ 2022 Volkswagen Atlas Spend My Money: Reddit edition Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lucid Air, VW ID.4 AWD and Polestar 2 Single Motor driven | Autoblog Podcast #704

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Autoblog Green, John Beltz Snyder. Greg's been driving the Volkswagen ID.4 AWD and the Lucid Air, while John has been in the Mini Cooper Hardtop and Polestar 2 Single Motor. They discuss the big Rivian news of the week, its stellar IPO. They take a question from the mailbag about whether to sell a Tesla Model 3, and they help a listener decide whether to buy a Ford Maverick or some other pickup. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #704 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving2022 Volkswagen ID.4 AWD Pro 2022 Lucid Air 2022 Mini Cooper Hardtop 2022 Polestar 2 Single Motor Rivian's IPO Mailbag: To sell or not to sell a Tesla Model 3 Spend My Money: Ford Maverick FX4 or something else? Transcript Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.