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Chrysler and Fiat offering $1,000 rebates to VW owners as Marchionne gets tough

The throw-down between Fiat CEO Sergio Marchionne and Volkswagen has heated up in earnest. According to Bloomberg, Fiat and Chrysler are now offering current Volkswagen owners in the US $1,000 rebates to trade in their ride. It's the latest in a series of shots Marchionne has taken at his German rival. As you may recall, the Fiat executive entered into a spat with Volkwagen board chairman Ferdinand Piëch and CEO Martin Winterkorn in October after the duo called for Marchionne's resignation from presidency of the European Automotive Manufacturers Association (AECA). At the time, the Volkswagen executives were quoted as saying Fiat would not survive the European economic downturn.
In response, Marchionne called the German executives "reprehensible," and accused Volkswagen of using a pricing strategy that has created created a "bloodbath" in the EU. Volkswagen has taken to steep discounting to carve out ever-larger slices of market share in Europe, but the company has a much smaller foothold in the US. Marchionne may be trying to hit Volkswagen where the manufacturer is weakest with the new Fiat new incentive program.
Late last week, the Fiat executive was voted to a second term as ACEA president.

There might be a second VW software cheat

The initial flurry of news about Volkswagen's diesel scandal is just beginning to settle down, but the company is months away from actually having any of the affected vehicles fixed. A stop sale is still in effect on new examples in the US, as well. The remedy process now faces yet another hurdle because the Environmental Protection Agency is requesting more info about other previously undisclosed emissions software on the engines, Bloomberg reports. Separate from the defeat device that evades tests, this new bit of code reportedly helps warm up the engine. However, automakers are supposed to disclose to the EPA any software that can affect emissions. The tech isn't necessarily against the law, but the regulatory agency needs to know about it during evaluations. The company didn't reveal this system until applying for certification on the latest TDIs. "VW did very recently provide EPA with very preliminary information on an auxiliary emissions control device that VW said was included in one or more model years," EPA spokesperson Nick Conger told Bloomberg. In response to the disclosure, VW took back its application for the diesels until it provided more details to the EPA on the previously undisclosed code. So far, there's no evidence that this code is actually another defeat device, though. Regulators are preparing an onslaught of tests on the revised engine to make sure the German automaker isn't gaming the system again. VW has until November 20 to outline a fix for the diesels to the California Air Resources Board. In response to the scandal, the company is preparing for severe cutbacks to have enough money to pay for all of the expected fines and repairs. It also recently announced plans for a serious electrification push in the near future.

Updated J.D. Power APEAL study shines on VW Group, Chevy

J.D. Power has just revealed the results of its 2013 APEAL Study, which looks at which brands have the most appealing cars based on sales figures, dealer inventory, brand loyalty, transaction and trade-in prices. The study was revamped for 2013, and places a larger focus on the new tech and infotainment options available to customers. All told, study participants gauged their vehicles on 77 different attributes, delivering a score out of a 1,000 points.
The Volkswagen Group had the greatest success of any corporation, topping the APEAL rankings with the Audi Allroad, Porsche Boxster, Porsche Cayenne, VW GTI and Passat. Chevrolet had the highest number of awards for a single brand, though, with the Avalanche, Sonic and Volt all taking home a prize.
The best brand overall was Porsche, which scored 884 out of a possible 1,000 points. The top Japanese brand was Lexus with a score of 847, while the top American brand was Cadillac, at 841. The best mainstream brand was Ram, which received a very respectable 817. The industry average for this year's study was 795, with 16 brands, all of which were mainstream, falling below the average.