1972 Volkwagon Van Camper Edition on 2040-cars

Auto blog

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Volkswagen kills planned 10-speed DSG

If there are two things in this wild and crazy industry that keep growing, they are the size of cars and the number of gears in their transmissions. It wasn't ten years ago that cars with six forward gears – either manually or automatically shifted – were a relative rarity. Now, there are a multitude of sub-$30,000 cars with at least a six-speed automatic. But while eight- and nine-speed automatics are becoming increasingly common, no automaker has delivered a production ten-speed automatic (which may be a good thing, considering the reception to most nine-speed gearboxes). Ford and General Motors were collaborating on one as recently as April 2013, and Hyundai has was allegedly working on one way back in 2011. Most recently, though, Volkswagen announced a ten-speed, dual-clutch automatic in November 2014. And now, less than two years later, the project has apparently been shelved. That's according to our Vegemite-loving friends at Motoring.com.au, which report that both the cost and complexity of project has proved unfeasible for VW. "In the end, we had to balance what our priorities were with our transmissions and other things are more important and more urgent," an unnamed source at the Frankfurt Motor Show told the Aussie website. The ten-speed DSG was slated for a number of three- and four-cylinder models from VAG's entire range of affordable vehicles. It was also, allegedly, to feature in the ultra-high-performance Golf R400, Motoring reports. It's unclear how its cancellation will impact the company's future projects, if VW will look elsewhere for its small-car gearboxes, of if there's another – perhaps conventional – new transmission in the pipeline. Currently, VW's highest gear-count dual-clutch is the seven-speed DSG, shown above with company CEO Martin Winterkorn.