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Toyota ready to design more heart-racing Prius

Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in Ride Along. Apparently, Toyota President Akido Toyoda is getting the message and is pushing for what's been translated as a more "heart-racing" design for both the Prius and the Camry, the Canadian website Driving says. The Camry and Prius accounted for about a third of Toyota's US sales last year. With the Camry as the best-selling US model for each of the last dozen years, Toyota US head designer Kevin Hunter noted at the Detroit Auto Show last week that the Japanese automaker is looking for a "more emotional" design for the boxy sedan. The Prius redesign may have more constraints, as aerodynamics have to be factored in to ensure top-line fuel economy for the world's best-selling hybrid. Toyota used the Detroit show to show off the FT-1, a concept that many consider a preview of the new Supra. How this "Future Toyota 1" will affect the Prius and Camry redesigns, whenever they appear, remains in question but we like where things are headed.

Spongebob Squarepants Toyota Highlander gets Tanked in Vegas

In 2006, I bought a Scion xB (the super upright, first-generation one), and I always had this wild dream of turning the xBox into an aquarium after it had run its course in my personal test fleet. Long story short, that never happened. But apparently the folks at Toyota got wind of my idea - only, well, this isn't exactly what I had in mind.
Let's just start at the beginning here. This is a 2014 Toyota Highlander - you know, the redesigned one that bowed in New York earlier this year. I haven't driven it yet, but I'm sure it's plenty nice and will appeal to all sorts of families. Families with kids. Kids who like cartoons. Cartoons like Spongebob Squarepants.
Which brings me to our next talking point: the collaboration between Toyota and Nickelodeon for the Spongebob-themed wrap that covers every inch of this Highlander. This isn't the first time we've seen the yellow cartoon sponge on a Highlander - Toyota unveiled a differently wrapped version earlier this year - but this one features more of an aquatic, under-the-sea sort of theme. Perfect, considering the main point of this crossover's reason for being at SEMA.

Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.