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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

PickupTrucks.com's latest test results in a familiar winner [w/video]

PickupTrucks.com has gone and thrown the latest batch of half-ton pickups into a cage match to see who would come out on top. The site put the 2014 Chevrolet Silverado 1500, GMC Sierra 1500, 2013 Ford F-150, Ram 1500, Toyota Tundra and Nissan Titan through a battery of tests. Those included 0-60 miles per hour acceleration, 60-0 mph deceleration, fuel economy, a hill climb, and payload and towing. They even threw the rigs on an autocross course to evaluate overall handling. Each truck was given points based on how it scored in each evaluation.
Who came out on top? Somewhat surprisingly, the 2013 Ford F-150 walked away with the gold, though fewer than 50 points separated first and fourth place. Head over to PickupTrucks.com to read the full evaluation and the final results. You may be shocked to see exactly where some of the segment's newest additions placed. You can also watch a video on the test below.

Toyota Aygo, Citro?n C1 to join Peugeot 108 in Geneva

Just the other day, Peugeot took the wraps off the new 108. But its new city car, like the 107 it replaces, doesn't stand on its own. The 107 was a sister vehicle to not only the Citroën C1 but also the Toyota Aygo. So it should come as little surprise that, while Peugeot was the first to release photos and details on its version, Citroën and Toyota will also be on hand with their own versions when the veils lift on all three at the Geneva Motor Show.
We're expecting the new trio of budget-oriented hatchbacks to bear the fruits of individual efforts to distinguish themselves one from another more than their predecessors, which essentially looked the same save for different badges. But from the teaser image above, we'd venture that the Toyota version will be a further departure from the 108 than the C1 will be.
One way or another we'll have to wait and see, but for now you can view Toyota's teaser clip below, along with the press releases confirming the debut of both in Geneva next month.