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Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Lexus eschews production in China over quality concerns

One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.

Toyota CamRally is vanilla spiced

We weren't quite sure it was possible, but NASCAR driver Parker Kligerman and the other folks behind this Toyota Dream Build Challenge vehicle (check out the other cars in the challenge) have made the Camry, a versatile but vanilla family sedan, into a performance car to be reckoned with. And by stripping it (literally) of its versatility and injecting some spice into it, this rally-spec Camry does indeed appeal to the enthusiast crowd.
The appeal starts with the CamRally's vintage Toyota racing colors of red, orange and yellow painted on a widened body. Those wide fender flares and rocker panels, paired with the revised front and rear fascias (and massive rear spoiler), lend the car an aggressive look without being tacky, and enhance the aerodynamics. But peel back the skin and you'll find plenty of performance upgrades to back up the looks.
While Toyota doesn't say how much horsepower it makes, the CamRally's V6 is turbocharged, and we assume the car's brake upgrade is indicative of the engine's increased output. The stripped interior only contains what's needed for rally racing, including bucket seats, a motorsport steering wheel covered in Alcantara, a carbon-fiber dashboard and a roll cage.