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2016 Toyota Tacoma shows its face ahead of Detroit debut

Here's your first full look at the 2016 Toyota Tacoma ahead of its debut at next week's Detroit Auto Show. No details have been released just yet, but at first blush, the revised Taco looks to be a much-needed step forward for the Japanese midsize pickup. We like the chiseled, modern face of the new Tacoma – it's pretty clean, not to mention rugged and handsome. The body sides almost look carried over from the current pickup (they very well could be), and around back, there's a new tailgate with badging stamped into the sheetmetal, as well as some fresh new taillamps. We can't yet see inside the Tacoma's cabin, though we expect it to have been thoroughly refreshed, as well – that's the place where the current truck really shows its age. As we said, Toyota hasn't released any other details, but the badging on this truck shows a V6 engine lies underhood. A four-cylinder option makes sense, as well – especially if the Tacoma wants to adequately compete with the recently launched (and well-liked) Chevrolet Colorado and GMC Canyon twins. We'll know soon if this Tacoma is a fully baked, all-new model, or if its just a thorough refresh on an existing (and old) truck. Stay tuned. Featured Gallery 2016 Toyota Tacoma Limited View 13 Photos Detroit Auto Show Toyota Truck 2015 Detroit Auto Show

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota pimps out Esquire van for Japanese businessmen [w/video]

A few months back we reported on a dealership owner in Japan who was petitioning Toyota to make a luxury van. The problem, he reasoned, was that he couldn't take as many friends, colleagues and clients around with him in his Lexus LS, and his Toyota Alphard van wasn't luxurious enough. Well, it seems like he wasn't alone, and Toyota has listened.
The Japanese auto giant has just revealed the Esquire, a new luxury van designed with just such customers in mind. It's significantly smaller than the Sienna we get in America, smaller than the aforementioned Alphard and about the same size as (this writer's favorite) the JDM Noah van (on which we gather it's based). But what sets the Esquire apart is its upscale appearance.
The boxy van is distinguished by its dominant T-shaped chrome grille with a unique emblem that encompasses a shield, sword, "the collar of a gentleman's suit" and the letters Esq. The flank is characterized by a strong beltline with chrome lower window frame and an expansive greenhouse with tinted rear glass. Inside the flexible cabin you'll find accommodation for seven or eight passengers (depending on specification), synthetic leather upholstery and wood and metallic trim. There are even wheelchair-enabled models on offer as well.