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Oh Buoy! Toyota sinks to Spongebob depths with custom Highlander

The launch of the 2014 Toyota Highlander is being assisted by Bikini Bottom's number one resident, SpongeBob SquarePants. The new crossover has been wrapped with SpongeBob's square mug all over it as if he's saying "I'm ready. I'm ready. I'm ready. I'm ready," from every direction. Inside is a cabin that Toyota says "captures all of the beloved character's high-octane energy," but might make you question whether this is really the world you want to live in.
Revealed on SpongeBob Day at the San Diego Padres vs. San Francisco Giants baseball game in San Diego, CA on July 13, the Highlander will go from there to seven locations nationwide on a "Happy Driving Tour," ending at the LA Auto Show in November.
You can read all about it in the press release below, as well as ways to fill your life with more SpongeBob than is probably healthy.

Toyota may return to F1 under Lexus banner

A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota, this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time.
Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is "all but finalized." The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers.
A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What's more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines.

Toyota recalling 1.9M Prius models globally for software update

Toyota has announced a set of voluntary recalls covering 960,000 Prius, RAV4, Tacoma and Lexus RX350 models in the United States to address two separate issues. Worldwide, Toyota will have to recall a total of 1.9 million Prius cars.
The Prius recall affects about 700,000 2010-2014 models in the US, due to a fault in the motor/generator control ECU and hybrid control ECU software. It says that the current software could result in high temperatures on certain transistors and possibly damage them. When it fails, the error forces the car into failsafe mode. Toyota says that in rare circumstances, it could even shut the hybrid system down while the car is being driven.
Toyota spokeswoman Shino Yamada told Automotive News that the software update should take about 40 minutes, and dealers would start to be notified about affected vehicles today. She also told them that the first reported glitch occurred in May 2011 in the US when the system overheated and the car entered failsafe mode. The affected cars were built between March 2009 and Feb. 5, 2014, according to Automotive News. Toyota says that it has received no reports of accidents or injuries caused by either fault.