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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota bringing refreshed Auris to Geneva

Americans got a chance to see the Toyota Auris dressed up as the Scion iM concept at the LA Auto Show a few months ago, but the Japanese automaker isn't about to leave its European customers who call the Auris their own out of the action. Toyota will be showcasing a revised version for the local market at the 2015 Geneva Motor Show. For those unfamiliar, the Auris is essentially a Corolla with a liftgate at the back – or put another way, the European counterpart to what we once knew as the Matrix. It's available in hatchback and Touring Sports wagon body styles, and with gasoline, diesel or hybrid powertrain options. Though the hybrid (which accounted for half of the model line's sales last year) carries over unchanged, the updated Auris will get new gasoline and diesel engines. Along with them, the refreshed Auris also benefits from revised sheetmetal, a remodeled cabin and some upgraded equipment. Full details will be announced closer to its debut alongside the larger new Avensis at the Swiss auto expo. NEW TOYOTA AURIS TO JOIN NEW AVENSIS ON STAGE AT GENEVA Motor show debut for British-built Auris hatchback and wagon Toyota will reveal its new Auris at the Geneva motor show (3 – 15 March), the British-built hatchback and Touring Sports wagon versions making their debut alongside new Avensis. New Auris enjoys a refreshed design that adds presence and prestige, together with an upgraded cabin and new comfort and safety equipment features. The hybrid remains at the heart of the range, having established itself as the leading powertrain in the line-up, accounting for around half of all Auris sales in Europe in 2014. Nonetheless, the new model heralds the arrival of new and improved petrol and diesel engines, developed with a focus on efficiency and performance. The simultaneous reveal of new Auris and Avensis follows on from last year's introduction of Aygo and Yaris to complete a full rejuvenation of Toyota's core European model range. Both Auris and Avensis will continue to be built side by side at Toyota Manufacturing UK's car plant at Burnaston, near Derby. Toyota will host its Geneva motor show press conference on its stand in Hall 4 at Palexpo, at 12.15pm on 3 March. Featured Gallery 2016 Toyota Auris News Source: Toyota Geneva Motor Show Toyota Hatchback Wagon Economy Cars 2015 Geneva Motor Show

Toyota Mirai offers promising tech, unfortunate looks

Is there some rule that all cutting-edge, ultra-efficient or emissions-free vehicles need to look, uh, weird? No? Then would anyone care to explain the Toyota Mirai, a vehicle that for all it's hugely, wildly promising technology, will forever be pigeonholed based on its odd styling? Looks aside, the Mirai represents a big gamble for Toyota, which isn't only selling a hydrogen-powered car – a risky venture in itself – but teaming up with Air Liquide to build 12 hydrogen filling stations across the northeast. And once that's done, it plans on leasing the $57,000 sedans for just $499 month, a figure that includes free hydrogen (there is a reason for that, though). Like we said, this is a big gamble. Of course, we still can't get over its looks, which you can more closely analyze in our live gallery, available above. Have a glance. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE FUTURE HAS ARRIVED, AND IT'S CALLED MIRAI President Akio Toyoda announces name of fuel cell sedan in web video CEO Jim Lentz announces expansion of Toyota fuel cell infrastructure investment to five-state Northeastern corridor NEWPORT BEACH, Calif., (Nov. 16, 2014) – Akio Toyoda has seen the future, and it's called "Mirai." That's the name of Toyota's new fuel cell vehicle, which the company's president announced in a video released the night before the car's official launch. Mirai, which means "future" in Japanese, represents a turning point for the automotive industry. The groundbreaking vehicle can travel up to 300 miles on a single tank of hydrogen, refuel in less than five minutes and emits only water vapor. Expanded Support for New Hydrogen Stations Of course, the car of the future won't become a reality without the hydrogen stations to support it. That's why Toyota North America chief executive officer (CEO) Jim Lentz announced a new commitment to drive the development of a hydrogen refueling infrastructure in five northeastern U.S. states. To support Mirai's introduction to the region in 2016, Toyota is collaborating with Air Liquide to develop and supply a phased network of 12 state-of-the-art hydrogen stations targeted for New York, New Jersey, Massachusetts, Connecticut, and Rhode Island. The states and locations have been strategically selected in the greater New York and Boston areas to provide the backbone of a hydrogen highway for the Northeast corridor.