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2016 Toyota Mirai launching in US this October

The small-volume 2016 Toyota Mirai is coming to California in October. That's the news from today's announcement of the eight Toyota dealerships in and around Los Angeles and San Francisco that will be the first to sell the hydrogen car in the US. Previously, all that Toyota said was that the first 200 units would be available in the fall of 2015. Toyota expects to sell a total of 3,000 Mirai hydrogen cars by the end of 2017. The eight dealerships are: San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota, Toyota of Sunnyvale, Longo Toyota, Toyota Santa Monica, Toyota of Orange, and Tustin Toyota. If you're interested in buying a Mirai, you can sign up for more info here. The Mirai starts at $57,500. Toyota is still talking about state and federal incentives that can bring the car to under $45,000, but the federal tax incentive for hydrogen vehicles expired in December. Toyota is asking the government to bring the incentive back. The Mirai will also be available to lease for $499 a month for 36 months (with $3,649 due at signing). Both options come with free hydrogen fuel for "up to three years." Related Video: TOYOTA MIRAI: COMING THIS FALL TO SHOWROOMS NEAR...? Eight California Toyota Dealers Announced Mirai Order Requests Begin Summer 2015 Torrance, Calif. (May 6, 2015) – Want a Mirai? All those in favor, say aye! California trailblazers waiting to get behind the wheel of Toyota's hydrogen fuel cell electric vehicle, the Mirai, now have a destination for pick up and pre-order. In October 2015, Mirai will roll into select Toyota dealerships in the Golden State. Northern California drivers will meet Mirai at San Francisco Toyota, Roseville Toyota, Stevens Creek Toyota or Toyota of Sunnyvale. Farther south, Longo Toyota, Toyota Santa Monica, Toyota of Orange and Tustin Toyota will welcome Mirai customers. These initial dealers were selected based on advanced technology vehicle sales experience and proximity to hydrogen infrastructure. But why wait until October? Beginning this summer, California customers can request a Mirai, by visiting www.toyota.com/mirai. Production of the Mirai is limited and vehicles will be placed with select, eligible customers. Therefore, drivers are encouraged to make their requests early to save a potential parking spot in transportation history. Customers can visit www.toyota.com/mirai today to sign up for more information and notification of exact order request launch timing in the coming months.

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

November U.S. new car sales mixed as automakers deepen discounts

DETROIT — Major automakers posted mixed U.S. November new vehicle sales on Friday and predicted a competitive December as they rushed to sell vehicles and boost their numbers before 2017 ends. Automakers are trying to sell down 2017 model-year vehicles, offering high discounts to consumers as the year-end nears. In 2016, the industry reported record annual sales of 17.55 million units. According to consultancies J.D. Power and LMC, discounts have been above 10 percent of the average transaction price for 16 of the past 17 months, a level experts say is unhealthy and unsustainable. The November sales results come as the National Automobile Dealers Association said on Friday it expects new vehicle sales to decline to 16.7 million units in 2018, after dropping to 17.1 million for the full year in 2017. If that forecast comes true, the race to move new vehicles off dealers' lots will only intensify next year. Brandon Mason, a director at PwC's automotive practice, said a worrying trend for the industry was a rising number of subprime loans. He said subprime levels are at just over 20 percent of originations, against more than 30 percent prior to the Great Recession, but recent increases remain a concern. "That's a bit of a red flag," Mason said. "It's something to keep an eye on as we move into 2018." November results by automaker: General Motors: Sales fell 2.9 percent, with sales to consumers flat against the same month in 2016. Much of the decrease was driven by lower fleet sales. GM said strong SUV and crossover sales pushed its average transaction price for the month above $37,000 for the first time. The level of unsold cars, which has been a concern for analysts and the industry, rose slightly to 83 days' supply, from 80 days at the end of October. "More vehicles are sold in December than any other month, and we are very well positioned because we have momentum in so many segments, but especially in crossovers," said Kurt McNeil, U.S. vice president of sales operations. Fiat Chrysler Automobiles: Fleet sales are low-margin, and FCA in particular has targeted a significant reduction in this type of sale in 2017. It posted a 4 percent overall decrease in sales for November, but fleet sales were down 25 percent while sales to consumers were up 2 percent on the year. Ford: The No. 2 U.S. automaker reported a 6.7 percent increase for the month, with fleet sales up nearly 26 percent and retail sales 1.3 percent higher than in November 2016.