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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Alonso can do full WEC season after date changed to avoid F1 race

McLaren Formula One driver Fernando Alonso can compete for Toyota in every round of the World Endurance Championship this season after organizers moved the Japanese event to avoid a U.S. Grand Prix clash. They announced at a presentation in Paris on Friday that the Six Hours of Fuji had been brought forward to Oct. 14, ensuring that the Spaniard can feature for Toyota at the manufacturer's home track. Alonso wants to win the Le Mans 24 Hours endurance race in France as part of the "triple crown of motorsport" achieved only by the late Briton Graham Hill. Hill, like Alonso a two-times Formula One world champion, won Le Mans, the Monaco Grand Prix and the Indianapolis 500 in the 1960s and early 1970s. Toyota announced last month that Alonso, whose main focus remains Formula One, would be racing all the rounds of the endurance season that did not clash with his McLaren commitments. The Fuji race had originally been pushed back a week to Oct. 21 to avoid a clash with the IMSA Petit Le Mans round at Road Atlanta in the United States. The eight round 2018-19 WEC "super season" includes two editions of Le Mans as a move towards a championship that will start in the European summer and end with the French endurance classic. The top LMP1 category will have 10 cars, with Toyota the only factory team following the departure of reigning champions Porsche. Alonso will share a car with Switzerland's Sebastien Buemi and Japanese Kazuki Nakajima, both former F1 drivers. Reporting by Alan Baldwin Related Video:

8 car technologies designed to keep you safe

Technologies are always advancing forward, especially in your vehicle. As more safety technologies are being introduced into the market, it can be hard to keep track of everything. So here are 8 technologies designed to keep you safe on the road. Want more coverage? Head over to http://bit.ly/2CcOngW Ford Kia Mercedes-Benz Subaru Toyota Volkswagen Volvo Autoblog Minute Videos Original Video FCA automatic emergency braking