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Toyota FCV Concept comes one step closer to reality

When Toyota first conceptualized a gasoline-electric hybrid vehicle for mainstream Americans to drive, the initial response was pretty skeptical. Still, through relentless engineering and solid product after solid product, Toyota has built the Prius brand into the dominant force in the hybrid car market.
Something like that plan of attack is what the Japanese company is preparing for hydrogen fuel cell vehicles, as well, and that attack is seeing a critical salvo fired today with the debut of this FCV Concept at the Tokyo Motor Show.
Though there's nothing substantive to be said about rumors of a 300-mile range or a sticker price around $50,000, the FCV concept does offer a few technical details. The sharp-beaked concept makes use of two high-pressure hydrogen tanks and boasts a power output density of three kilowatts per liter.

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota Camry re-earns CR 'Recommended' rating following crash tests

All is right again in the Toyota kingdom. The Japanese manufacturer's bread-and-butter sedan, the Camry, has been put back on Consumer Reports' "Recommended" vehicle list, following improved performance in the Insurance Institute for Highway Safety's crash testing.
You'll recall that the 2012 and 2013 Camry were infamously booted from the list due to "Poor" ratings in IIHS' notoriously tough small-overlap crash testing. Toyota vowed - just last week actually - to fix the ratings. As the Toyota brand's head, Bill Fay, said last week, "It's still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we're busy making the necessary adjustments so that we can address that."
Now, though, those redesigned cars have been tested, earning an "Acceptable" rating in the overlap testing. According to Consumer Reports, Camrys built from November 2013 on feature new internal structures that improve the car's crash test scores enough to make it a "Recommended" buy. IIHS has also elevated the car back to a position in its Top Safety Pick category, although it falls short of the new gold standard, the Top Safety Pick + rating.