Auto blog

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.

2019 Subaru Forester vs compact SUV rivals: How they compare on paper

We've seen what the 2019 Subaru Forester looks like (pretty much the same). We've found out how much it's going to cost (just a bit more). And also how much bigger and more powerful it'll be (appreciably on both counts). Now it's time to see how all of that compares to its top compact SUV rivals. While you can see the same engine and dimension specs for every compact SUV here, for this comparison featuring the latest 2019 Forester info, we've decided to define "top rivals" as those that the 2018 model was most frequently cross-shopped with. That means the 2018 Honda CR-V, 2018 Toyota RAV4, 2018 Mazda CX-5 and 2018 Nissan Rogue. At the time of this writing, none of their respective manufacturers had released data for 2019 models. We also included info for the 2018 Forester as well. So, without further blather, cue the Spreadsheet-o-Matic 3000. How big are they? The 2019 Forester may look nearly identical to the compact crossover it replaces, but it's nevertheless bigger and heavier. In particular, its wheelbase has increased from being the smallest in the segment to one that's pretty much average. It's a good bet that this gain is the reason rear seat legroom has also increased. Width is also up, but the Forester actually remains the narrowest compact SUV. As for other noteworthy dimensions, the new Forester now has the most maximum cargo capacity of any compact SUV with 76.1 cubic feet. Now, it should be noted, that's without the panoramic sunroof that comes on all but the base model. With it, max capacity shrinks to 70.9 cu-ft. Two points about that. First, Subaru is the only company that calls out this difference, and all the others almost certainly are not measuring with a sunroof. Second, this gives you an idea about how much of "maximum cargo capacity" includes space up high where you're probably not storing much cargo. As such, we included the Forester's biggest number and think it fairly indicates Subaru should carry the "biggest in segment" crown. How do their engines and fuel economy compare? Here's the most important takeaway here: The new Forester is tied for the best fuel economy in the segment, but that's with standard all-wheel drive. Everything else listed above is with front-wheel drive. The 2019 model also gets a welcome injection of power, resulting in the fourth-most base horsepower in the segment (or fifth, if you consider the CR-V technically holds spots 1 and 3).