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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Toyota's refreshed Sai is a Lexus HS by any other name

Toyota first launched Lexus in the United States back in 1989, but it wasn't until 2005 that it brought the luxury marque home to roost. But don't think that Toyota didn't find a way of selling many of its premium models in the Japanese Domestic Market in the meantime. The Lexus LS was sold as the Toyota Celsion, the ES as the Vista and Camry Prominent, and the SC as the Soarer. (We could go on, but you get the point.)
These days Lexus sells in markets around the world, including Japan, but Toyota still spins off its own versions of Lexus models to sell domestically as well. Like the new Sai, for example. Sharing its platform, hybrid propulsion and much more with the Lexus HS (which you may remember as the world's first dedicated luxury hybrid until it was pulled from the market early last year), the Sai was introduced to Japan at the same time as the HS was rolled out around the world. Now nearly four years on the market, Toyota has given it a bit of a refresh.
Boasting a far more aggressive front end and a restyled rear, the revised Sai features LED headlights, 16-inch alloys and a higher-quality interior in which JDM buyers will find a new center console and trim, along with an optional 10-speaker infotainment system. Toyota also boasts that the new Sai is made of 20-percent Ecological Plastic and recycled resin.

Retro review of the twin-turbo Toyota Supra you missed in the '90s

The twin-turbo fourth-generation Toyota Supra has slowly built up a reputation as one of the premiere sports coupes of the 1990s. The image was partially helped by its inclusion in the original The Fast and the Furious in 2001, but even before that it was part of the quartet of Japanese performance machines along with the Acura NSX, Mazda RX-7 and Nissan 300ZX Twin-Turbo that defined speed for a generation of enthusiasts. Thanks to Motorweek's Retro Review series, now we get a chance to hear opinions on the Toyota from its original release. Two things strike the viewer in the review. First, it shows what a performance standout the Supra TT is. A run to 60 miles per hour in 5.1 seconds and 14 seconds in the quarter mile is strong against its contemporaries and makes it hardly a slouch today. The second surprising thing is just how flabbergasted the reviewers seem at the coupe. The price is up about $8,000 from the previous year, and MotorWeek isn't entirely impressed with the Toyota's weight saving measures that make the fourth-generation Supra a bit more raw than the last model. The great thing about these retro takes is that there's no nostalgia in the way to cloud the reviewers' judgment. Check out the video to find out how the twin-turbo Supra was received before it became part of the performance pantheon.