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Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

General Motors became second-largest US advertiser in 2013

General Motors might be mired in several recalls, as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker's response to those recalls. However, the company can celebrate taking the title of the US' second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent.
The country's biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation's second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC. AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
The study also indicates that there is a shift in advertising spending from television and print to the Internet. There was 15.7 percent more money outlaid to promote products online in 2013 than the previous year. In comparison, television dropped 0.1 percent, newspapers were down 3.7 percent and radio fell 5.6 percent.

IIHS study finds minivans are unsafe for second-row passengers

The Insurance Institute for Highway Safety (IIHS) updated its moderate overlap front crash test in late 2022, and it found that four minivans struggle to protect second-row passengers. The agency stresses that minivan manufacturers need to prioritize safety for the rear occupants. While the minivan is no longer a common sight in driveways across America, it remains relatively popular among buyers with kids and gear to haul around. The IIHS tested four models: the Chrysler Pacifica, the Kia Carnival, the Toyota Sienna and the Honda Odyssey. These vans were put through an updated test that places a dummy the size of a small woman or a 12-year-old child in the seat directly behind the driver. IIHS explains that, for a vehicle to earn a "good" rating, there can't be an excessive risk of injury to the head, neck, chest or thigh. None of the four minivans achieved that distinction; the Pacifica, the Carnival and the Sienna got a "marginal" rating, while the Odyssey scored a "poor" rating. IIHS also points out that, with the exception of the Sienna, these vans lack a seatbelt reminder for the second-row passengers. Chrysler Pacifica View 5 Photos "The restraint systems in all four vehicles leave the second-row occupant vulnerable to chest injuries, either because of excessive belt forces or poor belt positioning. That's concerning because those injuries can be life-threatening," said Jessica Jermakian, the IIHS vice president of vehicle research, in a statement. IIHS stresses, in spite of these results, the back seat remains the safest place for children to travel in. In the Sienna, the rear dummy "submarined" (or slid forward) beneath the lap belt while the shoulder belt moved toward the neck. In the Carnival and the Pacifica, the seatbelt put too much force on the dummy's chest. IIHS adds that, alarmingly, the Pacifica's side curtain airbag did not deploy during the crash test and that the forces exerted on the dummy's neck were high in the Carnival. In the Odyssey, the forces exerted on the head and on the neck were even higher, and the dummy's head came too close to the front seatback in spite of the seatbelt. On a brighter note, all four vans earned a "good" rating for front-passenger protection. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Chrysler Honda Kia Toyota Safety Minivan/Van IIHS crash test Insurance Institute for Highway Safety