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Toyota, Nissan, Honda will work together on hydrogen filling stations

Japan's own version of the Big Three is taking on a transportation effort that's a far cry from the large-engined history of General Motors, Ford and Chrysler. In fact, Toyota, Nissan and Honda are looking to do their part – and maybe a little more – for the environment by working together to collaborate on accelerating the deployment of hydrogen fuel delivery in Japan. More refueling stations means more convenience for prospective hydrogen fuel-cell vehicle owners. Toyota says the specifics, including investment amount and the number of stations to be deployed, will be "determined at a later date." Still, the effort dovetails with that of the Japanese government. That government announced a so-called Strategic Road Map for Hydrogen and Fuel Cells last June and subsequently said it would start offering about $20,000 worth of incentives for fuel cell vehicle buyers. In December, Toyota started selling its first mass-produced fuel cell vehicle, the Mirai, in Japan and said it would almost triple production to 2,000 vehicles in 2016 from 700 this year. Last month, the Tokyo government began talks with Toyota and Honda to collaborate on ensuring that there'd be at least 6,000 fuel-cell vehicles on Japan's roads in time for the 2020 Summer Olympics in Tokyo. Tokyo officials are looking to have 100,000 fuel-cell vehicles on the city's roads by 2025. Check out Toyota's press release below. Toyota, Nissan, and Honda to Jointly Support Hydrogen Station Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed to work together to help accelerate the development of hydrogen station infrastructure for fuel cell vehicles (FCVs). Specific measures to be undertaken by the three manufacturers will be determined at a later date. For hydrogen-fueled FCVs to gain popularity, it is not only important that attractive products be launched-hydrogen station infrastructure must also be developed. At present, infrastructure companies are making every effort to build such an infrastructure, but they face difficulties in installing and operating hydrogen stations while FCVs are not common on the road. Following the formulation of its Strategic Road Map for Hydrogen and Fuel Cells in June 2014, the Japanese government has highlighted the importance of developing hydrogen station infrastructure as quickly as possible in order to popularize FCVs.

Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

Fernando Alonso will drive for McLaren in F1, Toyota at Le Mans, WEC

Fernando Alonso will drive for Toyota in this year's Le Mans 24-hour race and the FIA World Endurance Championship (WEC), his McLaren Formula One team said on Tuesday. The Spanish double F1 world champion has been considering taking part in endurance events as he bids to emulate Graham Hill, the late Briton who won the Formula One world title, Indianapolis 500 and Le Mans in the 1960s. "I've never been shy about my aim of winning motorsport's Triple Crown — the Monaco Grand Prix, the Indy 500 and the 24 Hours of Le Mans. We tried for Indy last year, came close, but just missed out," Alonso said in a statement. "This year, I have the chance thanks to McLaren to race for the win at Le Mans. It is a big challenge — much can go wrong — but I am ready, prepared and looking forward to the fight." Following his appearance in the 24 Hours of Daytona last week, a deal has been reached with Toyota for the 36-year-old Alonso to take part in as many WEC rounds as possible. McLaren and Alonso have agreed, however, that Formula 1 remains their shared priority and he will miss the Japanese leg of the WEC season on Oct. 21 due to it clashing with the U.S. Formula One Grand Prix. Reporting by Hardik VyasRelated Video: