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Audi, Toyota land on MIT's list of 50 Most Disruptive Companies

MIT Technology Review, a magazine all about innovation, has announced its list of the 50 most disruptive companies in 2013, and both Audi and Toyota made the cut. While the term "most disruptive" may carry a negative connotation in most uses (especially in the classroom), the acknowledgement in this case is an accolade, signifying that the company is at the forefront of its industry. In a nutshell, a disruptive company is a business whose innovations force other businesses to alter their strategic direction.
Audi made the list for "pushing autonomous cars closer to fruition with a laser-scanning road detector that fits in a vehicle's front grille," and Toyota for "expanding its dominance of the hybrid-car market with its new plug-in version of the Prius." Click on the image above to be taken to the original graphic at MIT Technology Review, where clickable colored squares reveal information about each of the 50 winners, compiled from a variety of industries.

Toyota MR2 shows why we still love the 1990s

Was there a better time for Japanese performance than the 1980s and 1990s? It seems like looking back, Japan was on a roll, producing cars that were affordable, economical, reliable, fast and lightweight. And while all the attention is - thanks to a certain film series - focused on cars like Toyota Supra and Mazda RX-7, there is a lesser-known model that's establishing its own enduring legacy without the help of Paul Walker and Vin Diesel.
The MR2, affectionately known as the "Mister Two" to fanboys, first arrived in 1984 as a lightweight, mid-engined sports car that proceeded to eat the lunch of the Pontiac Fiero in terms of performance. That car was replaced in 1989 with the more familiar, rounded-out MR2, which is the subject of this latest video from the team at Petrolicious.
The video takes a look at a group of MR2 drivers, and attempts to explain what it is about the car that is destined to make it a future classic. Scroll down to see Petrolicious examine the MR2 Connection.

This Japanese ad for the Toyota Prius Plug In is beyond confusing

We'll admit we don't understand all of this strange little ad for the Toyota Prius Plug In (our Japanese skills are not what they once were) but that just makes it all the more fascinating. The takeaway point is that a world full of PHEV Priuses will be astonishingly colorful at time and exciting, with food being delivered by a neck plug. Or something like that. We recommend clicking below and just watching the 60-second spot (and the short making-of video) but if you'd rather read here's what we have figured out: There's some airline-pilot type guy who is visited by who he calls his sister. The voiceover says she's some kind of saleswoman, and she begins to talk up the plug-in Prius alongside the J-Pop group AKB48 Team 8, telling the crowd – including a man in a big, round bird mask – how easy it is to plug in. The old man watching the J-Pop girls tells the woman next to him, "I have their CD." Then we see the original duo back home and the guy says he's hungry before plugging in a blue energy wire. The same wire that then starts charging a Prius. That may not really clarify anything, but there you have it. Watch for yourself below. At the very least, we won't confuse this ad for one from another automaker. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.