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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

California readies big 'red carpet' for hydrogen cars, H2 stations

The Golden State is sinking some serious green into its hydrogen-refueling infrastructure. But California says it's rolling out the red carpet for hydrogen fuel cell vehicles. Maybe we'll get our colors straight eventually. With a goal to have 1.5 million zero-emissions vehicles on California roads by 2025, the California Air Resources Board is outlining plans to sink $50 million into opening 28 publicly accessible hydrogen refueling stations by the end of 2015 and more than 50 ready for business by 2017. Today, California is home to all but one of the country's 11 public hydrogen stations (the other is in South Carolina). The most recent addition was at Cal State Los Angeles in May for the university's Hydrogen Research and Fueling Facility. Most of the first expansion of 28 stations will be represented by a partnership Toyota and FirstElement Fuel Inc. announced this spring. FirstElement is headed by ex-General Motors and Hyundai executive Joel Ewanick. The collaboration will help build out 19 hydrogen refueling stations, which are said to be located so that anyone in the state can reach them with their H2 car. HyGen Industries, Linde and the Institute of Gas Technology are among the other entities breaking out refueling stations. Check out CARB's press release below. California agencies roll out red carpet for hydrogen electric vehicles State partnerships accelerate the transition to zero-emission vehicles SACRAMENTO - California state agencies are collaborating on a range of initiatives to support the goal of 1.5 million zero-emission vehicles on the road by 2025. Last week, the California Energy Commission carried out one of these initiatives, voting to use nearly $50 million to put in place 28 new, public hydrogen refueling stations and one mobile refueler by the end of 2015. The move was one of several actions designed to help achieve a key goal of the state's zero-emission vehicle (ZEV) plan: to accelerate construction of hydrogen refueling infrastructure across the state. "California is rolling out the red carpet for Californians who choose these ultra-clean hydrogen powered electric cars and for the companies that make them," said Air Resources Board Chairman Mary D. Nichols.

Recharge Wrap-up: Toyota i-Road and COMS in France, Tesla tours Northeast, EV attitudes in UK

Toyota's i-ROAD and COMS teeny, tiny, city EVs are joining the Citelib carsharing fleet in Grenoble, France. The ultra-compact EVs, which will become available in October, are meant to supplement the Grenoble metropolitan area's existing public transit infrastructure, which includes trams, buses and trains. Toyota's i-ROAD and COMS will be connected to the transit systems IT infrastructure, allowing users to visualize their route on their smartphone or computer, and reserve and pay for their car before they get dropped off near the charging station (or the other way around). Then, the user finishes (or begins) their trip with one of the EVs. Surveys show that use of public transport is increasing in Europe, but most users still have to walk 15 minutes or so to reach their destination. Adding the i-ROAD and COMS carsharing service to their commute makes the trip into the city center quicker and more flexible, while keeping the air clean. See more below. Toyota is providing 70 vehicles to the Citelib program as part of a three-year test, while French energy company EDF is contributing 30 charging stations to the project. The i-ROAD is a three-wheeled EV that seats two people, and it features Active Lean technology for stability and comfort in the corners. Its footprint is about one-fourth that of a regular car. The four-wheeled COMS EV seats one, but also features a small storage compartment in the rear. The Tesla Model S is going on tour throughout the Northeastern US to give test drives to the public. Beginning July 4 in Montauk, NY, and ending August 30 in Vergennes, VT, people will get the chance to take a 15-minute spin in what many consider to be the best electric car available as part of Tesla's Fully Charged tour. If you live in New York, New Jersey, Massachusetts, Maine, Connecticut, New Hampshire or Vermont, the Model S may be coming to a town near you (check the schedule here) and you'll get the chance to drive the car with a product specialist in the passenger seat to answer your questions. You can even bring up to three guests in the back seat. So if you live in one of the states where Tesla can't sell cars or doesn't have a store, this is your chance to get to know the vehicle and decide if you want to buy one. Or you can just see what it feels like to silently go from 0-60 in 4.2 seconds (hint: it's pretty cool). A UK Survey shows five percent of people there are considering buying an electric vehicle.