2014 Toyota Corolla S Plus on 2040-cars

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Toyota to show Camry and Corolla Special Editions, updated Avalon in Chicago

Toyota has quite the party ready for the upcoming Chicago Auto Show with the unveiling of some colorful Special Edition versions the Camry and Corolla to go along with the biggest piece of news, a refresh for the Avalon. The company didn't announce any specific info about the updated sedan but did release this dark teaser image, which we lightened (pictured right) to show off more detail. The stylists seemingly tweaked the higher portion of the grille, while giving the lower section a wide-open mouth. After the Camry's 2015 refresh, the popular sedan now has sharper, somewhat more aggressive styling, and this Special Edition based on the SE trim leans into that demeanor even more. Limited to 12,000 units starting in August, power still comes from a 2.5-liter four-cylinder rated at 178 horsepower and 170 pound-feet of torque with a six-speed automatic, but Toyota tries make it look a meaner, including 18-inch wheels with black highlights, smoked taillights and a choice of either Blizzard Pearl or Blue Streak Metallic paint. The interior changes are more thorough, with black bolsters and blue centers for the seats, plus matching cerulean highlights for the instruments and trim. Buyers also get a few luxuries inside with an Entune Audio Plus stereo, push-button start and moonroof. Navigation is optional. Where the Camry has a blue theme, the Corolla Special Edition goes crimson for its limit of 8,000 units beginning in August. Based on the S Plus trim, exterior upgrades are limited to a set of gloss black 17-inch wheels and a choice of Absolutely Red, Black Sand Pearl or Super White paint. There are a few more updates inside, with red stitching and accents for the seats, dashboard and door trim. These models also get push-button start, but an improved audio system with navigation and power moonroof are optional. View 8 Photos TOYOTA TO CREATE TURBULANCE IN WINDY CITY WITH SPORTY CAMRY AND COROLLA SPECIAL EDITIONS Camry and Corolla to Create Excitement With Special Edition Debuts Limited Production Models Equipped With Unique Sport-Themed Features Refreshed Avalon to be Unveiled at Chicago Auto Show CHICAGO, Feb. 5, 2015 - - Winds of change will be blowing into the Chicago Auto Show. Toyota's Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world's best-selling car of all time, will debut special edition models at next week's Chicago Auto Show.

24 Hours of Le Mans live update part one

We tasked surfing journalist Rory Parker to watch this year's live stream of the 2016 24 Hours of Le Mans. What follows is an experiment to experience the world's greatest endurance race from the perspective of a motorsports novice with a profanity-laden stream-of-consciousness writing style. Parker lives in Hawaii and spends far more time spearfishing than behind the wheel of a car. Jump ahead to Part Two here, and Part Three here. Big Money and billionaire hobbyists and rockets on wheels. Jets belching French color smoke overhead. Balance of power fuckery. Plenty of water on the ground this morning. Absurdly expensive motorcars lined up in the pissing rain. Fast twitch lunatics behind the wheel. Chomping at the bit. Let's go let's go let's go! Race hasn't even started, Ford #67 maybe dealing with clutch issues. Karma? That beautiful bastard Brad Pitt's out on the track, waving the tricolor flag. It's a standing start in "Noah's Ark" weather and the 2016 24 hours of Le Mans is go! First lap takes place behind the safety car, finished in a record setting 8 minutes 27 seconds. Wrong kind of record maybe, but this is the first time I've set my mind to watching the whole damn race. Feel like I'm part of history. 3:00 AM on Kauai, a little too early for life. Sucking down coffee like a maniac. Don't fall back asleep. Got my hands on four hours of rest, how much more can I need? Better be enough for the next twenty four hours. Gonna get kinda punchy toward the end. Jason Statham on the scene. Four feet of solid muscle, non-existent hairline. Lovely wife peanut gallery sitting next to me calls him the "best race car drive in the world." Not sure if she's serious. Toss up, could go either way. Statham's a funny guy. Heir to the Bruce Willis comedy action crown. Really good in the movie where the fat comedy lady plays a spy. Ford's on the road. Problems with gearbox pressure, apparently. Nearing a half hour in and the safety car is still on the track. Hellish amounts of water on the ground, in the air. Visibility is garbage. Getting better. Twitter wags, "Not with a bang but a whimper." Just building suspense. Mother Nature felt like killing some people today, race officials need to dial back the drivers until it dries a tad. Normal inclination would've seen 'em flying, guaranteed early lap wrecks. Sad news for that bloodthirsty part of my lizard brain I try and keep suppressed. Good news for humanity. #12 in the pit for a bit.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.