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Toyota passes BMW as most valuable car brand

An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion.
Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100.
Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.

Toyota wants you to meet an 'obsessed' hydrogen fuel cell engineer

Like a television-broadcasting company covering the Olympics, Toyota is looking to market its future in hydrogen fuel-cell vehicle production by taking the personal approach. In this case, the Japanese automaker is telling the backstory of Jackie Birdsall, an engineer at Toyota Technical Center who Toyota says is "obsessed" with fuel-cell technology. A Sacramento native, Birdsall is responsible for testing fuel-cell vehicles and making sure hydrogen stations fill the tanks of the cars in a "reasonable" timeframe. Long a gearhead, she attended Flint, MI's Kettering University (formerly General Motors Institute) and, among other places, worked for the California Fuel Cell Partnership before joining Toyota in 2012. Her first car was an '87 Camry. That's one personal side of Toyota's hydrogen push, and shows another way Toyota is introducing the world to this new powertrain (see also: winter performance). The nitty-gritty is made up of things like working with FirstElement Fuel Inc. on a hydrogen-refueling network in California. As for its fuel-cell sedan, which was displayed in FCV prototype form at the Consumer Electronics Show in Las Vegas in January and is due next year, Toyota said it expects the car to have a full-tank range of about 300 miles and a five-minute refueling time. That's if Ms. Birdsall has anything to say about it. Check out Toyota's press release about Birdsall below. Talkin' 'Bout a Revolution A healthy obsession leads Jackie Birdsall and TTC to the forefront of history The word she keeps using is "obsessed." Jackie Birdsall became "obsessed" with cars when she was a teenager. That made her "obsessed" with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an "obsession" with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is "obsessed" with bringing fuel cell technology to the masses. But perhaps you need to be obsessed when you're trying to change the world. After all, revolutions don't blossom from complacency. Leading an alternative fuel revolution is just what Birdsall and her partners on the Fuel Cell Hybrid Vehicle team are doing. Collectively, they're finding tangible ways to reduce fossil fuels in the automobile world and figuring out how hydrogen fuel cells can be useful and affordable. In 2015, that obsession will bear fruit when Toyota's FCV hits the markets in California, Japan and Europe.

Legendary off-road cars and SUVs that were never sold in America

America has long stood proud as the land of 4x4s, but many of our best-selling off-roaders would flop on the European market due in part to size constraints. Can you imagine trying to park a Ford Bronco Raptor in a town built by the Romans? Or, how much it would cost to fill up a Chevrolet Silverado HD ZR2 if you're paying $8 for a single gallon of gas? Historically, most of the 4x4s sold in Europe have been tailored to the local market. Here are five cool European-market off-roaders that have never received permission to hang out with the Jeep crew in Moab. 2014 Dacia Duster View 10 Photos Dacia Duster In a way, the original Dacia Duster released in 2010 is the NA-generation Mazda MX-5 Miata of Europe's off-roader segment. I'm not talking about handling; it takes a turn with the liveliness of a blimp. But, like the original Miata, the first-generation Duster brought a big serving of modernity to its segment. It gave buyers a far more daily-drivable alternative to the ancient Lada Niva without sacrificing off-road capacity, in the same way that the first Miata provided top-down enthusiasts with a more up-to-date alternative to British and Italian roadsters of the era. Cheap and cheerful, the Duster is closer to a crossover than to a burly, body-on-frame SUV. It's built on a unibody platform, powered by a relatively small four-cylinder engine, and compact enough to zig-zag through crowded urban centers. Unlike, say, the Nissan Qashqai (which we knew here as the Rogue Sport), it was designed for mild off-roading — it appeals to folks who live in rural areas, adventure-minded buyers, and first responders. It wasn't offered with a two-speed transfer case or locking differentials, but models equipped with the optional part-time four-wheel-drive system (front-wheel-drive came standard) featured a six-speed manual transmission with an ultra-low first gear. Dacia sold the original Duster through 2017 in many European countries, though production continued for several more years in overseas markets (where the off-roader often wore a Renault badge). Its successor, which is still built in 2023, arrived in 2017 with the same focus on off-roading but a longer list of features and a nicer interior. More than a decade after its launch, the original Duster remains a common sight.