2009 Toyota Camry Le Automatic 4-door Sedan on 2040-cars

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Customers want wireless charging in next-gen Prius Plug-In; they might get it

Could 2016 be the year prospective Toyota Prius Plug-in Hybrid buyers are waiting for? Why, yes, says an unidentified Toyota spokesman. That's according to Plug-in Cars, which reports that a wireless plug-in vehicle charging system may be less than two years away for the Prius Plug-in. WiTricity has, for a few years, been developing its magnetic resonance wireless charging system for the model. This type of system allows for more distance leeway than other wireless setups when it comes to how close the car and its on-board receiver need to be to the floor-mounted system. That allows for smaller, lighter on-board receivers, which is key for any plug-in vehicle. Toyota spokeswoman Jana Hartline confirmed in an e-mail to AutoblogGreen that the company has conducted wireless charging tests in Japan "with hopes to bring that technology to market in the near future" but declined to provide more detail on the company's plans to offer wireless charging for plug-ins. Toyota's Satoshi Ogiso said last summer that the Prius Plug-in would eventually offer a wireless charging system in response to prospective customers' demand for it, though he wasn't specific on a time frame. Toyota started discussions with WiTricity regarding wireless charging system development more than three years ago and said late last year that it had reached a licensing agreement with the Boston-based company. WiTricity has also worked on developing wireless-charging systems that are compatible with Audi and Mitsubishi vehicles. WiTricity grew out of MIT back in 2007, back when we could barely imagine how it would work.

5 stars in Euro NCAP crash tests for 5 new cars available in U.S.

Seven new cars have received a full five-star rating in the latest Euro NCAP crash tests. Of these, five are available in the United States: the Audi E-Tron, Lexus UX, Toyota Corolla, RAV4 and Mazda3. The Renault Clio and the Volkswagen T-Cross also took part, also receiving five stars. The Mazda3 hatchback was the fourth car in Euro NCAP history to reach an adult occupant protection score of 98%, after the Volvo V40 and XC60 and the Alfa Romeo Giulia. No NHTSA ratings for the Mazda3 or the Audi are yet available, but the Lexus and the Toyotas have all received five-star NHTSA safety ratings as well. Those three were tested as hybrid variants by Euro NCAP. Audi's first fully electric vehicle, the E-Tron, scored 91% in Euro NCAP's adult occupant rating, with unavailable knee airbags bringing down the score. The Mazda and the Toyotas offer them for the driver only, and the Lexus has the passenger's knees covered as well. The Lexus UX managed a 96% adult occupant score, close to the Mazda, and it provided better pedestrian safety (82%) than the Audi (71%), despite neither, or none, of the test vehicles having an active hood to catch pedestrians. As for the Toyotas, the Corolla, tested in both sedan and hatchback guises, scored 95% for adult occupant safety, with the RAV4 a couple notches down at 93%. Still, the five-star rating means all these vehicles are a very safe choice in their respective classes. Michiel van Ratingen, secretary general of Euro NCAP, states how important it is that even family hatchbacks perform well and have the latest safety tech available. "It is encouraging to see that all manufacturers did well, regardless of type of powertrain or class of vehicle tested," said van Ratingen. "New cars on the market continue to offer more advanced technology as standard, systems that were not even considered an option a few years ago." More crash test videos are available on Euro NCAP's YouTube channel. Audi Lexus Mazda Toyota Car Buying Safety audi etron lexus ux

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.