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Toyota follows Tesla, makes hydrogen patents open source

Back in June, Tesla said All Our Patents Are Belong to You as it released its electric vehicle patents to the world. CEO Elon Musk said at the time that patents, "serve merely to stifle progress, entrench the positions of giant corporations and enrich those in the legal profession." Despite some disagreement on which gasoline alternative (electricity or hydrogen) will power the automotive future, it looks like the folks over at Toyota like the idea of making advanced technology easier for others to get their hands on. Last summer, Tesla said that it would, "not initiate patent lawsuits against anyone who, in good faith, wants to use our technology." In an announcement today at CES, Toyota said it would let "automakers who will produce and sell fuel cell vehicles, as well as ... fuel cell parts suppliers and energy companies who establish and operate fueling stations" get free access to 5,680 fuel cell related patents around the world. That means if you're interested in building your own Mirai H2 car, you can now get some of the instructions. There's a catch, though, in that Toyota's H2 vehicle patents will only be free, "through the initial market introduction period, anticipated to last until 2020." Patents about making and selling hydrogen will be free "for an unlimited duration." Toyota's Senior VP of Automotive Operations, Bob Carter, said that, "At Toyota, we believe that when good ideas are shared, great things can happen. ... By eliminating traditional corporate boundaries, we can speed the development of new technologies and move into the future of mobility more quickly, effectively and economically." Toyota generates a lot of patents each year – 1,491 in 2012 in the US alone, for example – but it did not see fit to make them all open to competitors. While we don't know for sure how many automakers have decided to use Tesla's patents since they were made public, but it appears that interest in the technology is muted. We'll have to wait and see how the industry reacts to the influx of H2 information. We hope this will be one of the topics Musk addresses in his Reddit AMA later today. Toyota Opens the Door and Invites the Industry to the Hydrogen Future More than 5,600 fuel cell and related patents available for royalty free use Patents include industry leading fuel cell technology used in new Toyota Mirai January 05, 2015 2015 CES - TMS SVP Bob Carter's speech LAS VEGAS, (Jan.

Toyota updates 86 in Japan with this weird special edition

In their constant drive for perfection, Japanese automakers Toyota and Subaru have both announced some minor updates for their jointly produced sports car specifically for their domestic market. Both the Toyota 86 (known in these parts as the Scion FR-S) and the Subaru BRZ are getting a revised version of the electric power steering system they were designed with in the first place as well as a reworked suspension. The more intriguing news, though, is the strange restyling Toyota is offering on the 86 Style Cb edition. Ditching the aggressively angular front end of the existing model, this special edition gets rounded headlamps and an extended nose to give it a much less severe face. The Toyota 86 Style Cb is also being offered with an optional two-tone paint scheme and gets unique LED turning indicator strips, a special badge on the bulbous snout and revised interior trim. We'll chalk it up to a matter of personal taste, but as far as JDM specials go, this special edition isn't one over which we'll be terribly disappointed if it never makes it to US showrooms. We'll be sure to keep you posted if and when any of the mechanical updates make the trip across the Pacific, though. Related Video:

First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.