Trd Tx Baja Series on 2040-cars

Auto blog

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

255-hp Toyota GR86 and other big news leaks in dealer presentation

Last month, Motor1 said it received information on Toyota and Lexus product plans for the next few years from an inside source who attended a dealer presentation. To protect the source, Motor1 didn't publish any slides or proof from that presentation. A snippet of what happened behind closed doors has found its way online, Allcarnews posting one of the slides yesterday, as well as its own recap of the Japanese automaker's plans that mirrors the Motor1 report. If all of this is true, not only is there a ton of product in the works, but Toyota and Lexus lineups will get more interesting while answering the requests of several enthusiast groups. We'll start with the 86, then go by model year after that. The next-gen coupe developed with Subaru should sit on Toyota's TNGA platform and get a rebrand to wear the GR86 name, for Toyota's Gazoo Racing division. The real hallelulah happens under the hood, where a turbocharged four-cylinder is expected to produce 255 hp, a 50-hp jump over the present model. Look for an upgraded interior, too. The debut is slated for summer 2021, possibly July.    This year: The fall season should introduce a new crossover and a new Sienna with hybrid powertrains only. The current minivan has been on sale since 2010, getting a minor refresh in front in 2018. The crossover will be a five-seat midsizer that brings back the Venza name, this model already rumored here and abroad. It, too, will only get hybrid powertrains. Both planned as 2021-model-year products, it's possible their motivations will be based on the 2.5-liter four-cylinder in both the RAV4 and Highlander hybrids. And a refreshed Camry might come later this year as a 2021MY sedan.  2021: Next year will be a busy one. ... On the Toyota side, and as TFL has reported, the all-new Tundra that's first to sit on the TNGA-F truck platform will show in December 2021 as a 2022MY pickup. Rumor has the top model powered by a 3.5-liter twin-turbo V6 hybrid with around 455 hp and 500 pound-feet of torque, perhaps distinguished by the i-Force Max name that Toyota recently applied to trademark. A few months before that, Toyota will roll out a Corolla-based crossover maybe called the Corolla Cross, and potentially built in the U.S. at the Alabama facility being constructed with Mazda. And remember, a Toyota exec teased a small hot hatch for this market as well, "an answer" to the GR Yaris sold in Europe, which Car and Driver figures will be based on the Corolla.

Hello, Siri? Please don't crash the car

Hands on the wheel and eyes on the road? You could still be distracted while driving. Voice-recognition software that many automakers tout as a safer alternative to handheld devices can still divert drivers' attention, a new study published by AAA found. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri. The technology is alluring because it allows drivers to do things like change the radio station or compose a text message without removing their hands from the wheel or their gaze from the road. But many of those tasks increase a driver's cognitive workload. Depending on the situation, that can be dangerous. "It's especially problematic, because you can be distracted and not know it," J. Peter Kissinger, president of the AAA Foundation for Traffic Safety, told Autoblog. "That's the nature of mental distraction. It's hard to appreciate. ... Often, you don't know you're distracted until it's too late." There's significant variation in the results of the study. Simple, single-task car commands for operations like changing the radio station caused minimal increases in workload, about the same as listening to an audio book. Composing information using speech-to-text technology was more burdensome, and using menu-based functions caused a high level of cognitive workload. Siri-based interactions posed the highest levels of distraction, according to AAA. Researchers noted that workload ratings were the highest on their scales when participants in the study used Siri, and two of the three simulator crashes they observed during the study of 36 participants came while the subjects were interacting with Siri. The subjects weren't looking at nor making contact with their iPhones during these interactions. "Common issues involved inconsistencies in which Siri would produce different responses to seemingly identical commands," the researchers wrote. "In other circumstances, Siri required exact phrases to accomplish specific tasks and subtle deviations from that phrasing would result in a failure. ... Some participants also reported frustration with Siri's occasional sarcasm and wit." It wasn't just the complexity of the task that caused variations in level of distraction – the variations could also be dependent on the particular make and model of the car being tested.