1986 Toyota Celica Supra Black Excellent on 2040-cars

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Retro review of the twin-turbo Toyota Supra you missed in the '90s

The twin-turbo fourth-generation Toyota Supra has slowly built up a reputation as one of the premiere sports coupes of the 1990s. The image was partially helped by its inclusion in the original The Fast and the Furious in 2001, but even before that it was part of the quartet of Japanese performance machines along with the Acura NSX, Mazda RX-7 and Nissan 300ZX Twin-Turbo that defined speed for a generation of enthusiasts. Thanks to Motorweek's Retro Review series, now we get a chance to hear opinions on the Toyota from its original release. Two things strike the viewer in the review. First, it shows what a performance standout the Supra TT is. A run to 60 miles per hour in 5.1 seconds and 14 seconds in the quarter mile is strong against its contemporaries and makes it hardly a slouch today. The second surprising thing is just how flabbergasted the reviewers seem at the coupe. The price is up about $8,000 from the previous year, and MotorWeek isn't entirely impressed with the Toyota's weight saving measures that make the fourth-generation Supra a bit more raw than the last model. The great thing about these retro takes is that there's no nostalgia in the way to cloud the reviewers' judgment. Check out the video to find out how the twin-turbo Supra was received before it became part of the performance pantheon.

Toyota Camry could lose No. 1 sedan spot next year [w/video]

Eleven months after Toyota claimed the 2012 sales crown a couple of months early thanks to the Camry, the headlines this year have been quite a bit different to last. Even though the Camry remains the best selling car so far in 2013 and its volume has increased year-on-year, it has lost market share due to the 20-percent sales explosion in the midsize segment. That means people are buying more of the competitor offerings like the Honda Accord, Nissan Altima and Ford Fusion - the Altima, in fact, outsold the Camry by 100 units in March.
In July it was reported that Toyota was upping Camry incentives and fleet sales to keep its lead and that dealer inventory was climbing as, again, competitors got better at fighting the champion. In August Ford doubled down on production of the Fusion, adding a line in Flat Rock, MI to keep up with demand.
Bloomberg has a report looking at the numbers behind the Camry's dominance, as well as what appears to be a recorded group interview with Toyota USA CEO Jim Lentz, and wonders aloud whether the Camry will be able to hold its top spot in 2014. Barring catastrophe it has this year locked up, being more than 30,000 sales ahead of the next-best seller as of the end of August, but it has done so with higher incentives and lower transaction prices than its competitors. According to Strategic Vision the Camry's consideration rate among consumers has also declined by a percentage point, while the consideration rate for the Accord and Fusion has increased by one point and two points, respectively.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.