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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Audi investing $30.3 billion through 2018 for product expansion

How does Audi plan to reach two million units in annual sales and pay for the 11 new models it's adding to its lineup - an expansion that may include models named SQ2, Q9 and F-Tron? By increasing its investment to 22 billion euros ($30.3 billion US) between now and 2018. That figure represents an increase of about 500 million euros over the previously planned outlay, according to a report by Automotive News, and that could be due to Audi wishing to goad the momentum that pushed it to 1.5 million annual sales two years ahead of schedule.
It's also about staving off the challenges from BMW and Mercedes-Benz. Now that BMW has been able to turn some of its attention away from its "i" series of Megacity cars, it will reportedly spend more than planned in 2014 as it continues the rollout of ten all-new vehicles and 15 new-generation vehicles through the end of next year. Mercedes, having been dropped to third in the sales race, is preparing to add 13 new cars over the next six years.
Audi's money is going into technology, into product like the next-generation TT and the Q1 and production expansions and upgrades all over the world. The expenditure represents just under a fourth of Volkswagen's 84.2 billion-euro ($115.7 US) outlay devoted to taking the number-one global automaker title away from General Motors and Toyota by 2018.

Toyota recalls 250 vehicles in two separate campaigns

Toyota is keeping on top of things by issuing two, small recalls on 2015 model year vehicles. The first covers 230 examples of the 2015 Yaris. In the affected models, the bolts holding the rear axle bearing might not be tight enough. If one of these fasteners falls off, it could possibly damage the rear brakes, including the potential of a wheel locking up. The second, even smaller campaign covers just 20 units of the 2015 Tacoma TRD Pro pickups. In the examples delivered to Puerto Rico, they didn't have the correct placard to advise owners of the correct tire size and pressure on the B-pillar. Neither problem has resulted in any crashes, injuries or fatalities. As usual, affected owners will be notified by mail, and Toyota dealers will repair the issues free of charge to customers. Toyota spokesperson Cindy Knight tells Autoblog that those letters will go out in mid-March. TOYOTA RECALLS CERTAIN MODEL YEAR 2015 YARIS AND TACOMA VEHICLES TORRANCE, Calif., February 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks. In the involved Yaris vehicles, the rear axle bearing bolts may not have been tightened sufficiently during vehicle assembly. If a bolt is loose and falls off during vehicle operation, the bolt could damage rear brake components, resulting in reduced brake performance or potential wheel lock up, which could increase the risk of a crash. The Tacoma TRD Pro model pickup trucks were distributed to dealers in Puerto Rico without the correct B-pillar tire placard indicating the tire size and recommended cold tire inflation pressure for the front and rear tires. An improperly inflated tire can increase the risk of a crash. Toyota is not aware of any crashes, injuries, or fatalities caused by either condition. Owners of the involved vehicles will receive a notification by first class mail. Toyota dealers will repair the vehicles at no cost to the owner. Detailed information is available at www.toyota.com/recall and by calling Toyota Customer Service at 1-800-331-4331. ### Featured Gallery 2015 Toyota Yaris View 12 Photos Related Gallery 2015 Toyota TRD Pro Series Tundra, Tacoma and 4Runner News Source: Toyota Recalls Toyota Safety Truck Hatchback