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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

Recharge Wrap-up: Japan's new hydrogen rules could help Toyota, New Delhi pollution worse than thought

The European Union is funding Fastned EV fast-charging corridors in Germany. The EU has set aside 2 million euros as part of its Trans-European Transport Networks program for Fastned to build the charging stations along major highways in Germany. The EU plans to help fund a network of 155 fast-charging stations along popular routes in Germany, Sweden, Denmark and Holland. Of those, Fastned will build 94 stations in Germany and Holland. Read more in the press release below. Revised hydrogen rules in Japan will make it easier to create hydrogen fueling infrastructure. Japan's Ministry of Economy, Trade and Industry has created guidelines allowing for liquefied hydrogen at filling stations, exceptions to required distances between precooling equipment and public facilities and less expensive materials for hydrogen storage. Toyota stands to gain from the new standards, as making fueling more readily available makes it easier to sell customers on the Mirai fuel cell vehicle. The result could be fiercer competition between Toyota and Tesla in Japan. Read more in the press release below, and at Tech In Asia. New research finds that New Delhi roads suffer from much worse pollution than the average levels recorded throughout the city. Pollution along roads is up to eight times higher than the numbers shown by urban background pollution monitors. With half of the city's population living within 300 meters of a major road, it's a major health concern. Joshua Apte of the University of Texas, Austin, recorded various pollution levels from inside vehicles in hopes of showing the difference between ground-level pollution and the lower numbers at monitoring sites. In the process, Apte found himself developing bronchitis on a quarter of his visits to the city. Read more at the Columbus Telegram. Featured Gallery 2016 Toyota Mirai View 15 Photos Related Gallery Fastned Fast Charging in Germany News Source: Fastned, Japan Ministry of Economy, Trade and Industry, Tech In Asia, Columbus TelegramImage Credit: Toyota Green Tesla Toyota Electric Hydrogen Cars recharge wrapup

2014 Toyota Corolla to bow before LA

We've sort of been wondering when Toyota would finally debut the next-generation Corolla sedan, especially since the current car is getting very, very long in the tooth. We got a glimpse of the new compact's design at this year's Detroit Auto Show in the form of the Furia concept seen above, but we figured we'd see the production car by now.
According to Edmunds, Toyota will be unveiling the new Corolla sometime soon, and it won't wait until the Los Angeles Auto Show in November. Officials from the Japanese automaker did not state a specific location or date for the new car's unveiling, but said that the 2014 Corolla is expected to be on sale before the LA expo later this year and that it will be revealed "somewhere in the US."
Toyota did not divulge any details about the new Corolla, and we're willing to bet that the aggressive lines of the Furia concept will be dulled down quite a bit for the production model. Still, news that the new car is coming sooner rather than later is indeed a good thing.