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Toyota wants half its vehicles in Japan to be hybrids

The Toyota Mirai hydrogen fuel cell vehicle could signal the future of motoring with a somewhat accessible price and cutting-edge green technology, but there's no guarantee for the model actually spearheading a revolution in the marketplace. In the meantime, the Japanese brand is continuing to focus on its hybrid powertrains and actually plans to build even more of them. As soon as next year, half of Toyota's sales in Japan could be electrically assisted. According to the Nikkei Asian Review, Toyota is pushing to sell 760,000 hybrids in Japan in 2016, compared to 684,000 last year. That figure would account for half of the company's sales in that country, and the company plans to increase overall production of its gas-electric models. The automaker could build 1.32 million of them next year, which would be about 30 percent more than in 2014. There's actually a financial incentive for Toyota to try this green strategy. Japan's rules for tax breaks on efficient models are about to get more stringent. According to the Nikkei Asian Review, only about half of all new models are expected to meet the guidelines for the incentives, compared to over 80 percent now, and the change could cost buyers as much as 100,000 yen ($840) more. With the impending debut of the next-gen Prius and heightened hybrid production, Toyota can position itself as an attractive choice to customers. News Source: Nikkei Asian Review via Green Car CongressImage Credit: Kazuhiro Nogi / AFP / Getty Images Green Plants/Manufacturing Toyota Hybrid

Toyota celebrates 30 years of 4Runner with... incentives?

Many Americans view their 30th birthdays as significant milestones, even though the average life expectancy here is more than 2.5 times that age. So you might think Toyota would be keen to party over the 30th anniversary of its 4Runner, since most models don't even live to half that age. You can put that idea away unless you consider discounts of $500 to $1,000 something worthy of cake and kazoos, since it appears that's all the birthday SUV will get. That's right, not even a trim-and-tape special edition or so much as a sticker. We asked Toyota for comment and were told they had "No other 30th anniversary 4Runner items to announce at the time."
So, about those incentives: they climb from $500 on the SR5 and Trail editions to $750 on Premium models and $1,000 on the Limited trims. Toyota says they're available at dealerships now and will last for the entire year. There's a press release below with a little more background, and there's a sad violin playing somewhere in the distance.
Disappointed, party of one, your table is now ready...

Question of the Day: What (non-Skyline) JDM car to import?

I have been looking into the idea of bringing a four-wheel-drive kei van over from Japan, something like a Honda Street or perhaps even a Mitsubishi Minicab Bravo Route 66, and so I have been researching the various bureaucratic hoops I must jump through in order to bring such a car into my state (Colorado). When I finally tracked down the state official who knew the answers, his very first words were "OK, so what year Skyline do you want to register here?" Yes, Nissan's not-sold-over-here factory-hot-rod of the 1980s and 1990s is what gets shipped over most often, but there are other worthy JDM vehicles. Say, for example, a stunning 1990 Mitsuoka Le Seyde (above), which was far classier than the Excalibur and based on the sporty S13 Nissan Silvia, aka 240SX. Of course, the king of JDM cars is the mighty Toyota Century, and you can get nice legal-to-import examples for reasonable prices. No, you can't get the V12 Century legally – yet; the V12-powered cars don't hit the 25-year-old mark until 2022. So, what's your choice for a 1991 or earlier Japanese-market car to import, assuming that the Skyline is off the table? Related Video: Auto News Honda Nissan Toyota Car Buying nissan skyline questions