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2014 Toyota 4Runner

I recently took the redesigned 2014 Toyota 4Runner for a muddy romp in Pennsylvania. While the mechanical bits and pieces beneath the body-on-frame SUV trudge forward into the new model year with very few tweaks, the truck "receives a rugged new exterior design and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value," says the automaker.
A quick visual scan of the 4Runner reveals a new front end with a more "aggressive" and "muscular" appearance (yes, I'm quoting Toyota) that includes new headlights, grille and hood scoop. A roof rack is now standard across all trims, too. While SR5 and Trail grades have a bland color-keyed grille insert that gives the face a monochromatic appearance, the range-topping Limited (shown above and in our gallery) snarls with a silver-plated chin that gives it a bit more character.
New soft-touch surfaces within the cabin provide a more upscale environment and a bright new Optitron instrument panel improves readability and functionality. As before, the SR5 and Trail models arrive with fabric upholstery or optional Softex seats (synthetic leather). Genuine hides are reserved for the Limited trim, which is also fitted with Toyota's unique X-REAS (X-Relative Absorber System) automatic suspension system as standard equipment.

Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Autoblog Minute: New Prius, Bentley Bentyaga, Rolls-Royce Dawn

Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius. Autoblog senior editor Greg Migliore reports on the Weekly Recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Bentley and Rolls-Royce both introduce new luxury vehicles and Toyota revealed its latest Prius I'm Senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. With a top speed of 187 mph Bentyaga will be the fastest production SUV on the road when it hits the market. Eventually, Bentley intends to launch a seven-seat version, a higher performance Speed model, and more efficient diesel and hybrid variants of its new luxury SUV. Dawn is the new four seater convertible from Rolls-Royce. While the car looks to the past for its name it boasts lots of modern tech including Rolls-Royce's Zed F eight-speed automatic transmission for imperceptible gear changes and a silently operating, six layer, canvas top. The launch of Toyota's latest Prius marks the fourth generation of the popular hybrid. Prius has gone from a niche product to one of the industry's most important vehicles. Toyota hopes its new Prius will redefine the category it helped to pioneer. We're expecting fuel economy to increase by 10 percent and this is the most tech laden Prius ever. Those are the highlights from the week that was. Be sure to check out my full recap this Saturday. Plus, some insight on the new Cadillac XT5. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Bentley Rolls-Royce Toyota Convertible SUV Hybrid Autoblog Minute Videos Original Video rolls-royce dawn