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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2014 Toyota Corolla to bow before LA

We've sort of been wondering when Toyota would finally debut the next-generation Corolla sedan, especially since the current car is getting very, very long in the tooth. We got a glimpse of the new compact's design at this year's Detroit Auto Show in the form of the Furia concept seen above, but we figured we'd see the production car by now.
According to Edmunds, Toyota will be unveiling the new Corolla sometime soon, and it won't wait until the Los Angeles Auto Show in November. Officials from the Japanese automaker did not state a specific location or date for the new car's unveiling, but said that the 2014 Corolla is expected to be on sale before the LA expo later this year and that it will be revealed "somewhere in the US."
Toyota did not divulge any details about the new Corolla, and we're willing to bet that the aggressive lines of the Furia concept will be dulled down quite a bit for the production model. Still, news that the new car is coming sooner rather than later is indeed a good thing.

GT Academy returns, and why Gran Turismo 6 demands a pedal/wheel setup

The path to become a racing driver is a difficult one. It requires starting early, with karts, and then building up through the years and if you're really, really good (and really, really lucky), a team will notice you and sign you up. Or, you know, you could just become really good at Gran Turismo, and beat out other like-minded fanatics for a seat in the GT Academy.
The racing school, which culls its students from the ranks of Gran Turismo players has already pumped out successful racers, most notably, Lucas Ordoñez, who has a second and third-place finish under his belt at the 24 Hours of Le Mans. With the 2014 GT Academy kicking off April 21 and running through June 16, you could have a chance to be the next Ordoñez.
That won't be easy, though. We recently had a playthrough on GT6 the proper way - with a racing seat, pedals and a steering wheel, complete with column-mounted paddles. (Our setup looked just like the one you see above, though that image is from E3.) In other words, it was as close to driving an actual car as most console games can get.