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First 2014 Toyota Corolla commercial dances through time

Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, "Style Never Goes Out of Style," shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it's pretty cool to see older models from the '60s, '70s and '80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86.
The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called "Elevate," because, according to Toyota:
Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first 'real' car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers.

Toyota, Daihatsu and Suzuki team up to unbox some fun-size electric kei vans

The G7 Summit is happening in Hiroshima, Japan, right now and some automakers have taken the opportunity to announce new projects. Toyota, their wholly owned subsidiary Daihatsu, and Suzuki (of which Toyota owns about 5%) made news with a trio of electric micro-vans built to kei car specifications. The battery-electric vans are part of an industry-wide push toward carbon neutrality. Kei-class vehicles, in addition to limited displacement gasoline engines, have strict dimensional restrictions that allow them to navigate the often narrow streets in dense urban areas. They're also privilege to certain tax breaks and parking benefits.  [gallery ids="2474953,2474954"] The engine size rules obviously don't apply to the electric vans, but they will still conform to the size boundaries. Kei vans are often used to solve the "last mile" problem in logistics since they're able to whiz around crowded streets inaccessible by larger commercial vehicles.  Daihatsu, which specializes in kei cars, will build the vans and name their variant the HiJet Cargo. The HiJet name has been a consistent one in the company's lineup since 1960, but these new versions will be front-wheel-drive in contrast to the rear-wheel-drive gasoline variants. Toyota's version will be called the Pixis Van, while Suzuki will be named the Every, a nameplate that's been around since 1982. Aside from the badges the vans appear identical. Range is said to be approximately 200km (124 miles) on a single charge.  The exhibition was held in conjunction with the Japan Automobile Manufacturers Association, which former Toyota CEO Akio Toyoda heads. Toyoda stepped down from the top position at the company his grandfather founded in April, but still takes a overseer role as Chairman. Toyoda was criticized for being slow to adopt EVs, and new CEO Koji Sato has emphasized the role of battery-electrics moving forward while still taking a multi-front approach to carbon neutrality with hydrogen and hybrids. These vans were likely in development before Toyoda's retirement, though.

Toyota i-ROAD goes to carsharing service Park24 in Tokyo

Drivers in Tokyo citizens can now soon a handle on what "active leaning" is all about. That's because a small number of Toyota's funky, three-wheeled i-Road electric vehicle will soon be available for a car-sharing program throughout the Japanese capital city. Let the party begin. Toyota is collaborating with parking-lot operator Park24 Co. on the car-sharing program. The automaker will contribute five i-Road vehicles to the project, which will start April 10 and run until the end of September. Users will be able to pick up the trikes at the Times Station at Yurakucho ITOCiA and will be able to drop them off at five locations throughout the city. Toyota will charge 412 yen (about $3.50) per every 15 minutes and will impose a maximum checkout time of two and a half hours. We first became aware of the i-Road when Toyota posted a groovy video of the vehicles sashaying through town a couple of years back. The car, which has so-called "active leaning" technology, is less than eight feet long and less than three feet wide, and has a top speed of 28 miles per hour. Check out Toyota's press release below and get more details here. Park24 and Toyota to Trial i-ROAD Sharing Service in Central Tokyo February 24, 2015 Tokyo, Feb. 25, 2015 -- Starting in April, Park24 Co., Ltd. and Toyota Motor Corporation will trial a car sharing service in central Tokyo using the Toyota i-ROAD, an ultra-compact three-wheeled electric vehicle. The i-ROAD, designed for flexibility and ease of use, will be paired with Park24's "Times Car Plus" service, which allows members to use share cars at any time of day or night. The trial will also incorporate elements from Toyota's "Ha:mo" optimized urban transport system. The trial will run from April 10 to the end of September. Usage data and user feedback will be gathered with the goal of assessing ease of use. The trial will also be used to assess changes in user activity patterns and receptiveness to new mobility systems of this type. For more information about the program, go to: http://newsroom.toyota.co.jp/en/detail/6168109/ Related Video: