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Toyota reveals custom Mark X, Harrier and Prius for Tokyo Auto Salon

Toyota offers a robust lineup of models in markets around the world – ours included – but there are certain models that remain reserved for Japan, and now it has revealed some tantalizingly modified versions for its home market. Arguably chief among them is a version of the Mark X that's been upgraded by GRMN. For those unfamiliar, the Mark X is a rear-drive sport sedan offered in the Japanese Domestic Market, while GRMN (shorthand for Gazoo Racing Masters of Nurburgring) is the street-tuning division of one of the company's racing departments. The confluence of these two Japanese lines brings some enticing upgrades to the sedan, including a new front bumper, carbon-fiber roof, trunk spoiler, 19-inch alloys, sport suspension, upgraded brakes and an interior decked out with sports sedans and steering wheel as well as carbon, piano black and Alcantara trim. Motivation comes from a 3.5-liter V6 driving 316 horsepower to the rear wheels through a six-speed manual transmission and Torsen limited slip differential. Joining the Mark X GRMN are a pair of models enhanced by G's, another one of Toyota's Japan-centric performance lines. There's an Elegance version of the Harrier – similar to the Lexus RX we get Stateside – with a sports suspension dropped by 1.4 inches, upgraded brakes, an aggressively restyled front end and an enhanced interior. Alongside it Toyota has revealed a version of the tall-roofed Prius Alpha (which we know as the Prius V) with a similarly upgraded suspension, refreshed front end styling and interior with sports seats and silver-stitched black interior. All three models are slated to debut at the 2015 Tokyo Auto Salon - Japan's equivalent of the SEMA show - next month at the Makuhari Messe in Chiba. Featured Gallery Toyota at 2015 Tokyo Auto Salon View 18 Photos News Source: Toyota Aftermarket Green Tokyo Auto Salon Toyota JDM toyota prius v

Toyota spotlights Amy Purdy in new ad ahead of Super Bowl

The Super Bowl is still days away, but companies can't seem to help revealing their spots ahead of the big game. We already know a little of what Toyota, Mercedes-Benz and BMW have in store for us, and now the Japanese automaker is premiering one of its inspiring commercials for the refreshed 2015 Camry. The ad stars Paralympic snowboarder and former Dancing with the Stars contestant Amy Purdy as she works through life's difficulties to succeed. Titled How Great I Am, the true highlight of the commercial is the rousing and humorous speech from Muhammad Ali over the action that fits the theme of perseverance perfectly. While this spot is supposed to run before the Super Bowl actually begins, Toyota also has another ad for the second quarter of the game showing fathers and their children. It's all part of the brand's One Bold Choice campaign for the updated sedan.

Toyota Mirai hydrogen fuel cell coming to US Northeast in 2016

Looks like someone was able to read the future back in July. That's when rumors first circulated that Toyota's upcoming fuel cell vehicle will be called the Mirai. Today, Toyota president Akio Toyoda confirmed the name alongside plans to build out a hydrogen refueling infrastructure in the US Northeast.
In Japanese, mirai (??) means "future," which is a fitting name for a car that Toyota believes represents the direction the auto industry will go in the coming years. In a promotional video announcing the name, Toyoda said, "For [Toyota], this isn't just another car. This is an opportunity - an opportunity to really make a difference. And making a difference is what Toyota is all about."
To help that future come into existence, Toyota CEO Jim Lentz also disclosed the vague outline of a fuel cell infrastructure investment that Toyota and partner Air Liquide will make in a five-state Northeastern corridor that consists of Connecticut, Massachusetts, New Jersey, New York and Rhode Island. The Mirai will be available there in 2015 and Toyota is going to build 12 stations in and around New York and Boston to support the launch. More details will be available later.