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Could high demand, low supply doom Toyota Mirai?

Toyota recently gave the world a behind-the-scenes look at the small-scale production of the Mirai hydrogen fuel cell sedan. A team of just 13 people assembles three of them per day, and the Japanese automaker is using this rigorous build process to prioritize quality for each one. Although, there's some concern about whether the Mirai could become a victim of its own, growing success. The company reportedly already has 2,000 orders for the Mirai just in Japan, and an anonymous Toyota executive tells Automotive News that the waiting list is now "two years or something" to receive one. Keep in mind, this figure is before customers elsewhere in the world have any requests in, and the US launch is planned for California this fall with sales in Europe starting this summer. The automaker is keeping North American demand somewhat in check by only planning to move 200 vehicles or fewer on the West Coast in 2015. So, unless Toyota can pick up the production pace, the waiting list seems likely only to grow longer. Automotive News speculates that the company might be in danger of Mirai customers losing interest if they are forced to build anticipation for too long. That especially could be the case with a new Prius likely to be unveiled by the end of the year that could lure folks away It seems that Toyota is trying to react to the higher-than-expected demand for its hydrogen-powered model, though. In December, the automaker invested $168 million to add two more assembly lines for the Mirai's fuel cell stack and hydrogen tank. Related Video:

California readies big 'red carpet' for hydrogen cars, H2 stations

The Golden State is sinking some serious green into its hydrogen-refueling infrastructure. But California says it's rolling out the red carpet for hydrogen fuel cell vehicles. Maybe we'll get our colors straight eventually. With a goal to have 1.5 million zero-emissions vehicles on California roads by 2025, the California Air Resources Board is outlining plans to sink $50 million into opening 28 publicly accessible hydrogen refueling stations by the end of 2015 and more than 50 ready for business by 2017. Today, California is home to all but one of the country's 11 public hydrogen stations (the other is in South Carolina). The most recent addition was at Cal State Los Angeles in May for the university's Hydrogen Research and Fueling Facility. Most of the first expansion of 28 stations will be represented by a partnership Toyota and FirstElement Fuel Inc. announced this spring. FirstElement is headed by ex-General Motors and Hyundai executive Joel Ewanick. The collaboration will help build out 19 hydrogen refueling stations, which are said to be located so that anyone in the state can reach them with their H2 car. HyGen Industries, Linde and the Institute of Gas Technology are among the other entities breaking out refueling stations. Check out CARB's press release below. California agencies roll out red carpet for hydrogen electric vehicles State partnerships accelerate the transition to zero-emission vehicles SACRAMENTO - California state agencies are collaborating on a range of initiatives to support the goal of 1.5 million zero-emission vehicles on the road by 2025. Last week, the California Energy Commission carried out one of these initiatives, voting to use nearly $50 million to put in place 28 new, public hydrogen refueling stations and one mobile refueler by the end of 2015. The move was one of several actions designed to help achieve a key goal of the state's zero-emission vehicle (ZEV) plan: to accelerate construction of hydrogen refueling infrastructure across the state. "California is rolling out the red carpet for Californians who choose these ultra-clean hydrogen powered electric cars and for the companies that make them," said Air Resources Board Chairman Mary D. Nichols.

New Toyota semiconductors could increase hybrid fuel efficiency by 10%

Toyota may have an ace up its sleeve in the fuel economy wars, as it's developed a new type of semiconductor that will allegedly help the company's hybrids net a ten-percent improvement in fuel economy.
The tech is still in development, although Toyota is already reporting five-percent gains during testing, six years before it plans to implement the new semiconductor in production vehicles, meaning the ten-percent improvement doesn't seem like an untenable goal. That is, until you hear from Kimimori Hamada, the project general manager of Toyota's electronics division.
"We are aiming for great improvement in fuel economy and miniaturization," Hamada told Automotive News. "This is a very challenging target."