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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Junkyard Gem: 1992 Lexus SC 400

After Toyota stunned the automotive world with the Lexus LS 400 in 1989, offering a majestically engineered luxury sedan with an all-new DOHC V8 at less than half the cost of its Mercedes-Benz 560 SEL rival, what could be done to follow that (other than a money-printing Lexus-badged Camry, that is)? Clearly, the missing piece of the Lexus branding puzzle at the time was a sports coupe, something to extract the money of car shoppers considering, say, a new Mercedes-Benz 300 CE or Acura Legend coupe. That car turned out to be the Lexus SC, styled in California and known as the third-generation Toyota Soarer in Japan. Here's one of the very first SCs sold in the United States, found in a Denver-area self-service yard last month. These cars had intimidatingly good build quality (I know, because I dismantled a '92 SC 400 down to its smallest components a while back), clearly designed to last at least a quarter-million miles with routine maintenance. This one got hit hard in the right rear, however, and it wasn't worth repairing the damage to a non-SUV pushing three decades of age. Americans could buy a six-cylinder version, the SC 300, which came standard with a five-speed manual transmission (almost all buyers "upgraded" to the automatic, of course). This car is the SC 400, which means it has the same 1UZ-FE V8 engine as the LS 400. That's 250 super-smooth horses and six-bolt main bearing caps keeping the crankshaft from going anywhere it shouldn't. The SC 400 never was available with a manual transmission, nor was its SC 430 successor. This one has the mandatory Aisin-Warner four-speed automatic. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus SC400 articulated door hinge operation The complex door hinges offered good clearance in tight parking spaces. These cars were very quiet and comfortable and they could cruise all day at triple-digit speeds, but a curb weight pushing 3,600 pounds meant that the SC 400 wasn't going to beat its Porsche 928 rival on a race track. Actually, the 1992 928S4 cost more than twice as much as the 1992 Lexus SC 400 ($80,920 versus $37,500) and had both a more powerful (326hp) V8 and available manual transmission; perhaps the 1992 Cadillac Eldorado Touring Coupe ($32,470, 200hp V8, automatic) was a more realistic sales rival for today's Junkyard Gem.

BMW-Toyota sports car heading towards Tokyo debut

Earlier this year, BMW and Toyota confirmed a four-part joint venture mostly focusing on increasing improving vehicle efficiency using fuel cells, lightweight materials and better battery technology. Also tucked into the announcement was a "feasibility study" for a shared platform to underpin a future midsize "sports vehicle."
In terms of the latter, it seems that things have stepped up from the feasibility stage to the conceptual stage, as Motor Trend reports we could see a pair of new sports car concepts debut later this year in at the Tokyo Motor Show. There isn't much information about the new program, but the article suggests the sports cars could be all-wheel drive hybrids, with electric motors powering the front wheels and a gas engine powering the rear wheels. While a partnership between Toyota and BMW might not lend itself to a catchy portmanteau like "Toyobaru," here's hoping it will bear fruit that is as exciting as the ones produced by the Toyota/Subaru tie up.