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2015 Toyota Yaris

Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark.
Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris, a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire - reliability, practicality and a low sticker price.
It's sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company's subcompact "sporty hatch" (Toyota's words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year.

2014 Toyota 4Runner

I recently took the redesigned 2014 Toyota 4Runner for a muddy romp in Pennsylvania. While the mechanical bits and pieces beneath the body-on-frame SUV trudge forward into the new model year with very few tweaks, the truck "receives a rugged new exterior design and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value," says the automaker.
A quick visual scan of the 4Runner reveals a new front end with a more "aggressive" and "muscular" appearance (yes, I'm quoting Toyota) that includes new headlights, grille and hood scoop. A roof rack is now standard across all trims, too. While SR5 and Trail grades have a bland color-keyed grille insert that gives the face a monochromatic appearance, the range-topping Limited (shown above and in our gallery) snarls with a silver-plated chin that gives it a bit more character.
New soft-touch surfaces within the cabin provide a more upscale environment and a bright new Optitron instrument panel improves readability and functionality. As before, the SR5 and Trail models arrive with fabric upholstery or optional Softex seats (synthetic leather). Genuine hides are reserved for the Limited trim, which is also fitted with Toyota's unique X-REAS (X-Relative Absorber System) automatic suspension system as standard equipment.

Toyota to show Camry and Corolla Special Editions, updated Avalon in Chicago

Toyota has quite the party ready for the upcoming Chicago Auto Show with the unveiling of some colorful Special Edition versions the Camry and Corolla to go along with the biggest piece of news, a refresh for the Avalon. The company didn't announce any specific info about the updated sedan but did release this dark teaser image, which we lightened (pictured right) to show off more detail. The stylists seemingly tweaked the higher portion of the grille, while giving the lower section a wide-open mouth. After the Camry's 2015 refresh, the popular sedan now has sharper, somewhat more aggressive styling, and this Special Edition based on the SE trim leans into that demeanor even more. Limited to 12,000 units starting in August, power still comes from a 2.5-liter four-cylinder rated at 178 horsepower and 170 pound-feet of torque with a six-speed automatic, but Toyota tries make it look a meaner, including 18-inch wheels with black highlights, smoked taillights and a choice of either Blizzard Pearl or Blue Streak Metallic paint. The interior changes are more thorough, with black bolsters and blue centers for the seats, plus matching cerulean highlights for the instruments and trim. Buyers also get a few luxuries inside with an Entune Audio Plus stereo, push-button start and moonroof. Navigation is optional. Where the Camry has a blue theme, the Corolla Special Edition goes crimson for its limit of 8,000 units beginning in August. Based on the S Plus trim, exterior upgrades are limited to a set of gloss black 17-inch wheels and a choice of Absolutely Red, Black Sand Pearl or Super White paint. There are a few more updates inside, with red stitching and accents for the seats, dashboard and door trim. These models also get push-button start, but an improved audio system with navigation and power moonroof are optional. View 8 Photos TOYOTA TO CREATE TURBULANCE IN WINDY CITY WITH SPORTY CAMRY AND COROLLA SPECIAL EDITIONS Camry and Corolla to Create Excitement With Special Edition Debuts Limited Production Models Equipped With Unique Sport-Themed Features Refreshed Avalon to be Unveiled at Chicago Auto Show CHICAGO, Feb. 5, 2015 - - Winds of change will be blowing into the Chicago Auto Show. Toyota's Camry mid-size sedan, the best-selling car in America for the past 13 years, and Corolla compact sedan, the world's best-selling car of all time, will debut special edition models at next week's Chicago Auto Show.