2011 Toyota Camry Le on 2040-cars

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Why Toyota Camry's Korea Car of the Year win is a big-time upset

The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.
The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2016 Toyota Camry and Corolla Special Editions hit the floor

In addition to bringing the refreshed Avalon to the 2015 Chicago Auto Show, Toyota has also brought along a duo of limited Special Edition models based on the Camry and Corolla. The company is only building 12,000 examples 2016 Camry Special Edition, which might sound like a lot at first, but it's a pittance compared to the sedan's overall annual sales numbers. The SE models arrive at dealers in August with 18-inch wheels, black highlights, smoked taillights and a choice of Blizzard Pearl or Blue Streak Metallic paint. The interior gets a few more upgrades with a power moonroof, blue seat inserts with black bolsters, push-button start and optional navigation. The updates are similar for the 2016 Corolla Special Edition, which is limited to 8,000 units. Toyota gives it a set gloss black 17-inch wheels and Absolutely Red, Black Sand Pearl or Super White paint. The interior features red stitching for the seats and matching trim on the dashboard and doors. Tech upgrades are limited to push-button start, but navigation and a power moonroof are optional. Check out both the Camry and Corolla Special Edition models in our live image galleries, above and below.