2003 Toyota Camry Xle Sedan 4-door 2.4l on 2040-cars

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Toyota explains what names like Camry and Yaris mean

Ever wonder where automakers get the names for their cars? You're not alone. The sitcom Seinfeld opened Episode 94 - the one where George Costanza buys a Chrysler LeBaron instead of a Volvo - with a bit about nameplates like Integra, Supra and Impreza. Toyota, clearly, is not exempt from choosing evocative but enigmatic names for its models, and now the Japanese automaker is taking us through the etymology of some of its nameplates.
Names like Supra may require no clarification, but what about Camry? That comes from the Japanese word kanmuri for Crown (which is, incidentally, the name of another Toyota sedan).
Yaris? According to the company, it's "an amalgamation of words from Greek mythology and German. In Greek mythology, 'Charis' was a symbol of beauty and elegance. Toyota swapped the 'Ch' with 'Ya' - German for 'yes' - to symbolize the perceived reaction of European markets to the car's styling."

Toyota sees Camry share loss despite predicting increasing sales

Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News, Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. "I'm not sure we can do much more than 400 [thousand] today," Lentz said.
But that doesn't mean Camry sales are shrinking - on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it's just that the company isn't keeping pace with segment's current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. "Are we going to lose [Camry] share? Probably so," Lentz said, "but we will continue to grow in raw volume."
Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that's because of a production bottleneck or a predicted sales ceiling isn't clear. We've got a call in and will update this news item if/when we learn more.

New drifting world record set in Toyota GT86

We have entered a drifting arms race. Last year, BMW smashed the Guinness World Record for the longest drift by hanging the tail out for 51.3 miles around a wet skid pad in an M5 at the BMW Performance Driving School in South Carolina. That beat the previous milestone of nearly seven miles. Now, Bimmer's record is up in smoke as well and is in the possession of a Toyota.
German driver Harald Müller pummeled the old record to drift for 89.55 miles around a 0.15-mile (235.5-meter) course in Samsun, Turkey, in a Toyota GT86 (or Scion FR-S as it's known in the US). According to the Guinness World Records website, it took him 612 laps and 2 hours, 25 minutes and 18 seconds to manage the achievement. Sit back to watch a few minutes of the German's two and a half hours behind the wheel with the tail out.