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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Toyota Prius line may not reach 2013 sales target

2012 was a good year for the Toyota Prius line, the hybrid that started it all moving 236,659 units, being the best-selling model in California for the year and the Prius C (pictured) being deemed the most reliable car of 2012 by Consumer Reports. Then 2013 happened, and gas prices dropped more than expected, and people haven't been buying the little hybrids like they used to.
A report in Bloomberg says Toyota set 250,000 units as the Prius family's sales target for this year, but hits like the double-digit drop in year-on-year performance in February have helped lower 2013 sales by 8.4 percent compared to 2012, making the objective "a challenge" to reach. The declines in Prius sales come even as hybrid sales overall were up in the first couple of months this year, including sales of other Toyota and Lexus hybrids. Jim Lentz, Toyota's North American chief, said the Prius target would be adjusted if necessary.

Legendary off-road cars and SUVs that were never sold in America

America has long stood proud as the land of 4x4s, but many of our best-selling off-roaders would flop on the European market due in part to size constraints. Can you imagine trying to park a Ford Bronco Raptor in a town built by the Romans? Or, how much it would cost to fill up a Chevrolet Silverado HD ZR2 if you're paying $8 for a single gallon of gas? Historically, most of the 4x4s sold in Europe have been tailored to the local market. Here are five cool European-market off-roaders that have never received permission to hang out with the Jeep crew in Moab. 2014 Dacia Duster View 10 Photos Dacia Duster In a way, the original Dacia Duster released in 2010 is the NA-generation Mazda MX-5 Miata of Europe's off-roader segment. I'm not talking about handling; it takes a turn with the liveliness of a blimp. But, like the original Miata, the first-generation Duster brought a big serving of modernity to its segment. It gave buyers a far more daily-drivable alternative to the ancient Lada Niva without sacrificing off-road capacity, in the same way that the first Miata provided top-down enthusiasts with a more up-to-date alternative to British and Italian roadsters of the era. Cheap and cheerful, the Duster is closer to a crossover than to a burly, body-on-frame SUV. It's built on a unibody platform, powered by a relatively small four-cylinder engine, and compact enough to zig-zag through crowded urban centers. Unlike, say, the Nissan Qashqai (which we knew here as the Rogue Sport), it was designed for mild off-roading — it appeals to folks who live in rural areas, adventure-minded buyers, and first responders. It wasn't offered with a two-speed transfer case or locking differentials, but models equipped with the optional part-time four-wheel-drive system (front-wheel-drive came standard) featured a six-speed manual transmission with an ultra-low first gear. Dacia sold the original Duster through 2017 in many European countries, though production continued for several more years in overseas markets (where the off-roader often wore a Renault badge). Its successor, which is still built in 2023, arrived in 2017 with the same focus on off-roading but a longer list of features and a nicer interior. More than a decade after its launch, the original Duster remains a common sight.