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Toyota, Morgan Spurlock say hydrogen can be bullsh*t

Toyota wants the world to know that it's not full of crap about hydrogen as the future of fuel. Months before the Mirai arrives at dealers on the West Coast, the automaker is trying to get the word out through documentary series called Fueled by Everything. In the first episode, director Morgan Spurlock (best known for Super Size Me) shows how to make the futuristic fuel cell sedan run on a load of dung. After some processing, anyway. The whole point of the series is to show viewers the myriad sources available to generate hydrogen, and Toyota starts at an attention-grabbing extreme. A pickup truck takes a bed full of cow manure and demonstrates the steps needed to make it into hydrogen for the Mirai. Of course, the new model gets lots of screen time, too. For those in the audience curious to learn more, Toyota also digs a little deeper into the generation process on the series' website. Fueled by Bullsh*t Toyota Taps Morgan Spurlock to Direct First Video in "Fueled by Everything" Series TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles "bullsh*t" isn't far from the truth. "Fueled by Bullsh*t" is the first online video in a multi-part "Fueled by Everything" series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai. "This project gave us the opportunity to dive into a world that most people don't understand but has the potential to change our world," said Spurlock. "Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead." Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe. The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.

Toyota U2 urban utility concept inspired by Maker Faire [w/video]

There's a quiet revolution happening in US cities. People want to mix an urban lifestyle with a connection to nature and appreciation for craftsmanship. The result of all of this is folks pursuing things as varied as urban farming, home brewing and the whole maker movement. Toyota thinks it has the perfect concept for these intrepid customers with its new Urban Utility concept that it is debuting during a panel discussion hosted by Make: magazine in San Francisco and debuting publicly on September 20 at the World Maker Faire in New York City.
The Urban Utility concept can best be described as a modern take on the old panel van. Designers from Toyota's Calty Design Research center in California interviewed Maker Faire participants to find out what its users want from a novel vehicle like this. "Toyota saw an opportunity for a new approach to an urban vehicle based on increasing re-urbanization of our cities and urban drivers' desire for flexibility, fun and maneuverability," said Kevin Hunter president of Calty.
On the outside, the Urban Utility doesn't really scream for attention. It's meant to meet users "desire for greater utility but a smaller vehicle footprint," according to the release, but the shape is still very much a van. The designers do try to lend it some panache with the LED headlights up front and checker board side panels. It's really more about utility than looks, though, because the roof can roll back for taller loads, the rear glass retracts into the tailgate, and the whole rear can fold down as a ramp to load stuff more easily into the cabin. Toyota isn't talking about a powertrain yet but claims that the underbody is also especially durable for a long life in the big city.

New BBC Top Gear season is off to a great start

The past few years have been very demanding for Top Gear fans. The Jeremy Clarkson Top Gear got too big for itself, and the core quality of the series degraded as stunts and jokes gradually became more and more stale. Things came to a head with the Fracasgate, with Clarkson punching a producer in a very nice hotel in Yorkshire with a very nice brass plaque commemorating "The End of Clarkson's BBC Career". Fast forward to a year ago, when the BBC produced a new series of Top Gear, with famed breakfast show person and shouting enthusiast Chris Evans hosting. Laden with personnel and curiously lacking any direction, the first new season collapsed onto itself with Evans eventually quitting the entire shindig. After that, viewers received a new, Amazon-produced Clarkson-Hammond-May series called The Grand Tour, which was often brilliant and just as often hampered by writing as hackneyed as the last Clarkson years of Top Gear. Now the slate is clean. Evans is gone. The first Grand Tour season has aired. The BBC has had a good long time to re-evaluate its strategy. And the first episode of this season's Top Gear has aired in the UK - and will air March 12 on BBC America. Your first extended look at all new #TopGear, coming 5 March. See you there pic.twitter.com/lYoYOtrWxR — Top Gear (@BBC_TopGear) February 23, 2017 What an improvement! It seems like the producers have taken an ax to everything not strictly necessary for making a great car show, and they've left what is absolutely crucial. There are the three car guys, Matt LeBlanc, Chris Harris and Rory Reid. There is a new studio. There is a new track car. There is a celebrity, but it's not painful to watch. There are easy jokes, there are car jokes, there are Ronin jokes. Ronin jokes! It's as if Harris, by dissecting continuity errors in the 1998 film's BMW chase, is reaching out to us fans, saying he's one of us, and he did notice the wrong wheels when the black BMW falls from the bridge. (Other mistakes are wrong-colored tach needles, for instance.) The first car film is a quality Ferrari FXX K piece, with Harris enjoying one of the 40 built track-day specials on the bankings of Daytona. It's remarkable it was Harris who was allowed to drive the exclusive Ferrari, as the first "outsider" (in his words) to drive one; years ago Harris was one of the most vocal critics of Ferrari's practices, resulting in him getting banned from driving press Ferraris. But then again, this is a customer car.