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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

2022 Lexus LX 600 First Drive | A substantial, stylish soft-roader

The Toyota Land Cruiser is dead. Long live the Toyota Land Cruiser 2022 Lexus LX 600 — the flagship SUV brought kicking and screaming into the 21st century with a much-needed overhaul. Back with a new powertrain, new shell and new possibilities, the LX is aimed at the top of the luxury SUV segment, taking the fight back to the likes of the Cadillac Escalade and Mercedes-Benz GLS. The Land Cruiser isn't truly dead, mind you; we just don't get it here in the U.S. — at least not yet. Fortunately, much of that new SUVÂ’s engineering lurks beneath the LXÂ’s skin. The new twin-turbo V6, for example, provides 409 horsepower and 479 pound-feet of torque and serves here as a baseline V8 replacement; it's paired to Toyota's new 10-speed automatic. The hybrid engine offered in the new Toyota Tundra and Sequoia is rumored to be on the way to the LX in the coming model years.  But while the Land Cruiser is traditionally known for its off-road prowess, the LX we tested was most definitely not. In place of a robust 4x4 system with locking front and rear axles intended to conquer unexplored terrain, we got a Torsen limited-slip differential, an F Sport suspension with performance dampers, and massive 22-inch wheels. Sure, the center differential lock and LSD will get you just about anywhere you could possibly need to go, even on dirt, but that's not the F Sport's intended use case. ThatÂ’s not to say the LX 600 canÂ’t hang when it comes to typical SUV duties. ItÂ’s nearly 17 feet long and equipped with a fold-flat third row, but it's also essentially a foot shorter than a standard Escalade. That partly explains why that third row is basically utility seating as opposed to consistent family transport. It also offers reasonable headroom at the expense of cargo space – just about all of it, in fact. If you really need to use the third row and bring some stuff along, you can always rent a trailer; itÂ’ll tow 8,000 pounds. Fortunately, the standard full-time 4WD and limited-slip differential donÂ’t need to be paired to the LXÂ’s off-road Crawl Mode to be worthwhile. Though our loanerÂ’s huge 22-inch wheels were wrapped in all-season rubber, the LX handled typical Michigan winter garbage with aplomb. Fresh snowfall was limited during the week we had the truck, but there was plenty of leftover, inches-deep crust and slush in the suburbs north of Detroit where we took the LX out to play. Competent though it may be over the rough stuff, comfortable it is not.

VW targeting 10M sales in 2014

Volkswagen Group believes it can sell over 10 million vehicles in 2014, with hopes of overtaking Toyota as the world's largest automaker in the process. If VW can do it, it would meet that goal four years earlier than planned. Of course, Toyota isn't sitting still - it also hopes to top the 10 million-car threshold this year and has the advantage of already holding the top spot.
"With rising volume and new models, we will increasingly see positive earnings effects as well," said VW Group CEO Martin Winterkorn during its annual press conference, according to Automotive News. The company is spending huge amounts of money to propel it to the top, investing 84.2 billion euros ($117 billion) through 2018, and according to AN it plans to introduce over 100 new models worldwide among all of its brands by the end of next year.
The German automaker may get an extra boost as the European car industry shows signs of emerging from its yearlong stagnation and China continues to grow. In January, VW Group was up 8.5 percent in Europe and 15.5 percent in China, according to its own figures. However, the US has been slowing with Volkswagen brand sales down 19.04 percent in January and down 13.81 percent in February.