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Toyota and Suzuki are looking at an R&D partnership because they admit they're behind
Wed, Oct 12 2016The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:
Suzuki previews new S-Cross compact CUV ahead of Paris debut
Fri, 10 Aug 2012Despite having one heck of a lackluster presence here in the United States, Suzuki still manages to do well in other markets. That in mind, the automaker continually releases new products and concept cars at international auto shows that aren't destined for U.S. consumption, but this might not be one of those times.
The aging SX4 crossover is in need of replacement, and if Suzuki is still committed to selling passenger cars in the States, something fresh like this S-Cross concept could be just the ticket. Suzuki has, after all, confirmed that the S-Cross will eventually make its way into production.
We have no other details to divulge about the S-Cross, except that it's a small crossover concept and that it will make its public debut at the Paris Motor Show in September. Suzuki says that the S-Cross has a "Emotion x Quality x Aerodynamics" design theme that uses "distinctive dynamic lines that start on the front bumper, sweep across the doors, and continue to the rear of the body." No offense, Suzuki, but we've heard that before.
American Suzuki Motors files chapter 11, will no longer sell cars in the United States
Mon, 05 Nov 2012As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."