2004 Subaru Impreza Wrx Sedan 4-door 2.0l on 2040-cars

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Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.

Subaru brings back the Barkley dogs in new TV spots

Who let the dogs out? Subaru did. And they're bringing them back. The company announced it's bringing back the Barkley family of Labradors and Golden Retrievers for a new series of TV spots called "Dog Tested. Dog Approved." Subaru aired the four 30-second ads during the 24th annual Screen Actors Guild Awards on Sunday, which it has sponsored for 14 years. They'll repeat on network and cable broadcasts and feature in targeted digital and social media promotions. Subaru used the Barkleys most recently to unveil its new Ascent three-row SUV during its "Welcome to SubaruVille" event at the L.A. Auto Show late last year. The stunt was widely deemed adorable. The family of dogs have appeared in the automaker's ads as far back as 2009. "With more than half of Subaru drivers having pets, we believe it is important to celebrate the love of pets shared by our owners," Alan Bethke, senior vice president of marketing at Subaru of America, said in a statement. "Pets are considered members of our Subaru family and utilizing the Barkleys in our campaigns allows us to connect with our customers in an authentic, fun and entertaining way." The new ads are "Car Wash," embedded atop this post; "Drop Off," about the first day of obedience school; "Driving Lesson," in which a parallel parking lesson is complicated by passing geese; and "Drive Away," about a teenage dog being picked up by his father at the Dog Bowl. Subaru said it will also sponsor this year's "Puppy Bowl XIV," which airs February 4 on Animal Planet on the same day as the Super Bowl, and it plans to partner with BuzzFeed and Funny or Die on custom content branded with the hash tag #MakeADogsDay later on in the campaign. Subaru partners with animal welfare organizations like the American Society for the Prevention of Cruelty to Animals as part of its Subaru Loves Pets campaign.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Subaru Auto News Marketing/Advertising Subaru Crossover SUV dogs subaru ascent

Forgotten 1990s Subaru showroom is still full of new ghost Imprezas

Every now and then, stories and photos surface of car dealerships simply forgotten by time. Sometimes it's due to the dealer in question ceasing trading, for one reason or another, sometimes it's because of political tensions in the area — like with the Cypriot Toyota dealership which still has 1970s J-tin laying dormant, ravaged by opportunistic parts hunters. Years ago, photos appeared of a complete, 150-car, zero-miles Chrysler Neon shipment in Singapore. And no matter what the backstory, it's always fascinating to see completely everyday cars remaining undriven for decades, as if they were frozen in time while the world revolved around them. How about these as-new, unregistered, first generation Subaru Imprezas? Somewhere on the island of Malta in the Mediterranean, as reported by CarsAddition.com, there's a forgotten Subaru dealership with new mid-1990s stock still on the showroom floor. Judging by the unpainted bumpers and steel wheels, the right-hand-drive cars on display are absolute base spec, with likely the 90-horsepower 1.6 flat-four powering just their front wheels. They are almost all white, which adds to the appliance appearance. A couple Justy 4WD hatchbacks keep the Impreza saloons and wagons company, along with some Kei car vans and pickups. But the star of the showroom is the still-dazzling, late-'80s XT Turbo 4WD coupe, which has probably had been there originally to draw attention. It still does, and it's likely barely used. There are Subaru posters on the walls, all faded to blue, depicting Subaru's rally program and Leone/Loyale models which were originally replaced by the rounder Impreza in 1992. It's likely that all other base-model, first-generation Imprezas ever made have faced a quarter of a century of careless use, dents and rust. They were no fancier than a similarly priced Corolla, and it's unlikely any others have been preserved in a condition anywhere near these. Were the dealership owner ever to sell these, they would need complete overhauling after sitting for 25 years with their factory liquids and lubricants, but something tells me they won't leave the place anytime soon. It's unclear what the story behind this seemingly forgotten dealership is. CarsAddiction.com, the source for these photos, says it's probably due to a competing Maltese Subaru dealer upstaging this one, and the cars' era places them in the time of the 1990s economic downturn, which might have thrown a spanner in the works for this "Fuji" dealer.