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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Seeing the sights with Subaru EyeSight's Touring Assist | Autoblog in Japan

Autoblog recently went to Japan to drive cars, ride trains, and talk to carmakers about automotive history and the future of mobility. This video is part of a larger series of special reports from Japan. TOKYO — The interesting thing about Subaru's EyeSight technology is that — like its name suggests — it relies mostly on the stereoscopic color cameras located behind the rear-view mirror that scan the road ahead of the car. We've had EyeSight available here in the U.S. for years now, controlling features like pre-collision braking and throttle control, and adaptive cruise control. The cameras can detect vehicles, pedestrians and lane markings, and judge their distance. It uses color images to recognize brake lights, which add another piece of important input when making critical life-or-death decisions. New for Japan, though, is an EyeSight upgrade called Touring Assist. Touring Assist builds upon the capabilities of EyeSight with more robust lane tracing, adaptive cruise control and steering assist. Before expending to other markets or other models, Touring Assist is only available on the Subaru Levorg and WRX in Japan. The capabilities of lane tracing have been expanded for use at any speed, rather than just over 37 miles per hour. Additionally, Touring Assist adds automated steering to help keep you in your lane. This uses the cameras not just to read and adhere to the lane markings but, at speeds of up to 37 mph, to also follow the car in front of you. Touring Assist doesn't allow for fully autonomous driving, but its driver assistance features automate certain functions in specific conditions, theoretically making driving safer and easier. It's a step toward fully autonomous driving, a technological foundation upon which self-driving systems can expand. We arrived in Japan in spring, expecting to see streets lined with cherry blossoms. Instead, we were met with a frigid downpour that later turned to snow on our first full day in Tokyo. While not ideal conditions for our first time driving in Tokyo traffic — or driving on the left side of the road in a right-hand-drive car — it allowed us to test out Touring Assist in less-than-perfect conditions. Check out the video above to see how that went. In all, we were pretty impressed with Touring Assist. What would have been a fraught drive in a foreign country on the wrong side of the road in crappy weather and heavy congestion was actually pretty relaxed and enjoyable.