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Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru announces 2019 BRZ pricing, new Series.Gray limited edition

Subaru has announced the pricing of the 2019 model year BRZ coupe, along with a new limited edition version. A 250-unit Series.Gray edition will be offered as the top version. The cheapest BRZ trim level, yet called Premium, starts at $25,795 for 2019. That is a $200 bump from 2018, and changes include a standard rear-view camera, welcome lighting for approaching or exiting the vehicle, and dual USB ports. Otherwise the equipment list largely reads like the 2018 BRZ's the $28,645 Limited trim gets an updated seven-inch multimedia system which now gets over-the-air WiFi updates. As for the $30,140 Series.Gray edition, it can be recognized from the edition-specific Cool Gray Khaki hue, which is the same color as on a limited edition of the Japan-only BRZ STI Sport unveiled at last year's Tokyo Motor Show. Essentially, the Series.Gray is based on the Limited trim level, with the $1,195 Performance Package on top that adds improved Brembo brakes front and rear, along with Sachs sports shocks. 17-inch black wheels are included, as well as different interior stitching and an improved rear-view mirror; outside mirrors have a different, crystal black finish. Meanwhile in Japan, the BRZ has also been updated slightly for 2019. While the exterior hasn't changed much, the car has gained small rear wheel arch fins to control aerodynamics more efficiently, and the shock absorbers have been changed to improve the car's handling further. Related Video: