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Scion previews new iA sedan, iM hatch ahead of New York debut

Scion is preparing to revitalize its lineup with the debut of not one, but two new models at the upcoming New York Auto Show next month. That much we already knew, but now Toyota's more youthful counterpart has revealed teaser images of both. In one corner will be the Scion iM, a hatchback previewed in concept form at the 2014 LA Auto Show and based closely on the European-market Toyota Auris. In the other will be the Scion iA, which will be the brand's first proper sedan with an actual trunk instead of a liftgate. Though we'd generally call hatchbacks more practical than trunked sedans, Scion says the four-door iA will be more practical than the iM hatchback, and will be more aggressively styled as well. We'll have to wait a little longer to find out additional details, but Scion promises to reveal both at the end of this month before they make their live debuts in Manhattan. Related Video: Scion's Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan March 18, 2015 TORRANCE, Calif., March 18, 2015 – One look at Scion won't be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The "i" in the models' names can stand for intriguing, individual, and easy on customers' income. The "M" reflects the hatchback's modern style and multi-faceted uses. Meanwhile the "A" for the sedan denotes the accommodating trunk and the aggressive styling. "We've been eagerly waiting for this moment and are excited to introduce our new Scions in New York," said Scion Group Vice President Doug Murtha. "Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand." About Scion Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Scion FR-S recalled for key interlock problem

The Basics: Scion will recall 26,000 examples of the 2013-2016 Scion FR-S. The Problem: Some models with the automatic transmission might not have the connection for the key interlock. On these vehicles, it would be possible for owners to remove the key, even if the gearshift isn't in Park. This condition puts the coupes out of compliance with federal rules. Injuries/Deaths: "We are not providing specifics at this time," Scion spokesperson Cindy Knight told Autoblog. The company's announcement makes no mention of injuries or deaths. The Fix: Scion dealers will inspect the vehicles and connect the key interlock if necessary. If You Own One: Owner notification will begin in early March, according to Knight. More Information: Autoblog reached out to Subaru to see if there would be a similar recall for the BRZ. "We've confirmed with our Quality Assurance dept. that the BRZ does not have that defect, as the issue is related to the work conducted during pre-delivery service prior to sale," company spokesperson Michael McHale said. Related Video: TOYOTA RECALLS CERTAIN SCION FR-S VEHICLES TORRANCE, Calif., February 9, 2016 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 26,000 Model Year 2013-2016 Scion FR-S vehicles. In the involved vehicles, connectors for the automatic transmission key interlock on some vehicles may not have been connected during pre-delivery service prior to sale. If the delivery mode connectors are not connected, it is possible to remove the key in gear positions other than "Park", causing the vehicles not to comply with a portion of Federal/Canadian Motor Vehicle Safety Standard 114. This could increase the risk of vehicle rollaway and a crash. All known owners of the subject vehicles will be notified by first class mail and instructed to return the vehicle to a Toyota dealer to have the ignition key interlock function confirmed, and if necessary, delivery mode connectors connected at no charge. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin.