2010 Saturn Outlook Xr on 2040-cars

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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

GM recalling over 243,000 crossovers over possible seat belt defect

2010 Buick Enclave - Click above for high-res image gallery
The summer of 2010's recall hit parade continues unabated today, with General Motors having just announced that it is asking 243,403 owners of its 2009-2010 Lambda crossovers to bring their three-row haulers in for inspection. The culprit? Second-row seat belts in select Buick Enclave, Chevrolet Traverse, GMC Acadia, and Saturn Outlook CUVs have "failed to perform properly in a crash."
According to GM, a second-row seat-side trim piece is to blame, as it can impede the upward rotation of the buckle after the seat is folded flat. As a result, if the buckle makes contact with the seat frame, cosmetic damage can occur, potentially requiring additional force to operate the buckle properly. So far, no great shakes, but in the process of applying that additional force, the occupant may push the buckle cover down to the strap, potentially revealing and depressing the red release button. As a result of this, the belt may not latch, or in certain cases, it may actually appear to be latched when, in fact, it isn't.

Guess when this car will plunge through the ice, win $1,500

In Michigan's Upper Peninsula, a sad-sack Saturn raises money for charity while awaiting an icy fate. The 1998 Saturn is a bright orange beacon inviting folks to make a bet on the coming of spring. When the weather warms up enough and this Saturn sinks, someone is going to take home $1,500. It's the Iron Mountain–Kingsford Rotary Club's annual car-plunge contest, a fundraiser that takes bets on when this car will fall through the ice. The contest had been run in years past and was resurrected in 2015. In the old days, the hapless cars sank to the bottom of the lake, which is actually a flooded old iron mine. In today's more enlightened environmental era, this Saturn is attached to a cable affixed to an anchor on shore, allowing it to be yanked out of the water. It also has been drained of all fluids, degreased, and had its powertrain, battery, and radiator removed (which means it weighs about 1,800 pounds). The lake sits alongside a main highway, assuring maximum visibility for the car and the contest. But it's not only locals who are invited to take a chance; anyone 18 and over can bet via this online link. Ten dollars buys three chances. Whoever most closely guesses the date and time that the Saturn slips under the waves takes home $1,500. Betting closes March 15. The past four years have seen the car fall through on March 17, April 2, April 4, and April 26 — although, as they say, past performance is no guarantee of future returns. And remember: Bet with your head, not over it. Here's video of last year's fateful moment ...