96 Saab 9-5-77k-xm Radio-heated Seats-sunroof-visibility Pkg-finance Price Only on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab restarts production line in Trollh"attan

The new owner of Saab, National Electric Vehicle Sweden, has bolted together its first two new cars at the company's traditional home in Trollhättan. The two 9-3 sedans were built to work bugs out of the production line and test newer components before full-scale production starts near the end of the year.
NEVS acting President, Mattias Bergman, issued a statement saying, "Prior to our decision to start production of Saab cars, we need to finalize a few remaining dialogues to build partnerships with suppliers. We now know that the plant is ready for production." First up for NEVS will be gas-powered, turbocharged 9-3s, before bringing a facelifted, electrified variant later next year. There are also plans to rejigger Saab's never-was Phoenix architecture for production, although NEVS needs to excise the remaining General Motors tech from the platform before building anything.
According to a report on Automotive News Europe, once under way, NEVS has set an optimistic target of 120,000 units per year by 2016, with sales focused in Europe and China - there's no official word on if NEVS ever plans to bring the Saab name back to North America.

NEVS mulling electric Saab 9-3 convertible, looking for engine partners, too

Do you believe in reincarnation? Like how we hope that, maybe, all of our hard work as auto writers will result in an eventual return as a swarm of beautiful butterflies. If you are a Saab fan, the equivalent could be this bit of news: The 9-3 Convertible may rise again, as an electric vehicle.
Word comes from the Dutch version of Autoweek that Chinese entity National Electric Vehicle Sweden (NEVS) has indicated that it will bring an electric version of the 9-3 Convertible to market in the next 18 months. The EV droptop would first debut in the Chinese market, but could expand, as could the lineup to other 9-3 variants, such as the sedan and SportCombi. A NEVS spokesperson has stated, "NEVS basically no doors holds." We're not sure if that's the spokesperson or the translation from the Dutch report, but you get the gist.
NEVS also indicated that conventionally powered versions of the 9-3 could be produced as well. The internal combustion engines could be the originally intended General Motors engines. Regardless of powerplant, we would be very eager to see Saab return, potentially as an EV to boot!