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Zero-emission zones are forcing Rolls-Royce to develop its first EV

Rolls-Royce confirmed its first series-produced electric car will debut before the end of 2020. The BMW-owned firm is pivoting toward electrification to give its customers access to city zero-emission zones. Instead of putting batteries in one of its existing models, the company will enter the EV segment with a new nameplate. Unverified reports claim the car will replace the Wraith and the Dawn, so it could arrive as a coupe and/or as a convertible, and Automotive News learned it will ride on Rolls-Royce's modular aluminum platform. It's too early for executives to provide technical specifications. Rolls-Royce could choose to borrow components from its parent company, or it could develop the technology on its own. Regardless, the brand stressed its customers aren't clamoring for a zero-emission options, but regulations are forcing Rolls to go electric. "There is no demand from customers, but we need to be in a position to sell them a car if legislation forbids them from driving a combustion-engined car into the center of a city," a spokesperson told Automotive News. Company CEO Torsten Muller-Otvos announced the model is currently being developed, and it's scheduled to make its debut "within this decade." He added an electric powertrain fits the brand's image perfectly, because it's silent and it delivers the mammoth amount of torque customers expect, whether they're driving or being driven. Batteries add weight, but no one buys a Rolls-Royce thinking they're getting a nimble, feather-light car. In the meantime, Rolls-Royce will continue fine-tuning its mighty V12 engine, which it anticipates will power most of the cars it builds until the end of the 2020s. And, don't expect it to release a plug-in hybrid model. It's skipping gasoline-electric technology and going straight from 12-cylinders to electric motors. Rolls-Royce has been on the fence about electrification for about a decade. It introduced an electric version of the last-generation Phantom named 102EX at the 2011 edition of the Geneva auto show, and it briefly considered giving the sedan the proverbial green light for production. It backpedaled when it realized the technology still had serious limitations, notably in terms of driving range, and that its customers weren't interested in going electric. Engineers tested hybrid prototypes in the 2010s, but they remained at the test mule stage.

Rolls-Royce rolls out specials at Dubai show

True to style, Rolls-Royce arrived at the Dubai Motor Show this year with some new special-edition wheels. Leading the charge was the Golf Edition of the Ghost. Ordered up specially by the local importer, the Golf edition "takes its inspiration from the fairways to appeal to discerning sportsmen, incorporating design cues and materials that evoke the history of this gentleman's sport." What that translates to in practical terms (as if a Rolls-Royce could ever be considered "practical") is a two-tone paint job of dark green and beige and a three-tone interior treatment of light cream, dark green, and deep red. The cabin is also augmented by the requisite starlight headliner, custom picnic tables, and lambswool floor mats. Tartan-lined door pockets, mahogany and persimmon wood veneers, and other special touches round out the unique treatment aimed at golf enthusiasts. The special Ghost was joined as well by the one-of-a-kind Tiger edition of the Phantom Coupe. This unique take on Goodwood's big two-door boasts a rather unsubtle paint scheme of dark and light orange, complimented by a tiger-motif coachline. Fortunately things are relatively more toned-down inside, with tan and beige leather and a proliferation of custom accents to conjure the large striped feline. The pair follow hot on the heels of the 1001 Nights edition of the Ghost that was introduced in the UAE mere weeks ago. Rolls also took the occasion to showcase the new Dawn convertible and the Wraith Inspired by Music edition at the Dubai show. Both are based on the same architecture, the former with a fabric top and the latter – revealed this past summer – with a fixed roof and trim drawn from the recording industry. Scope out the lineup in the image gallery above and the press release below. Related Video: ROLLS-ROYCE MOTOR CARS REDEFINES SUPER- LUXURY BESPOKE MOTORING AT THE DUBAI INTERNATIONAL MOTOR SHOW Rolls-Royce Motor Cars reaffirmed its mantle as the undisputed pinnacle of Bespoke automotive luxury with the unveiling of Phantom Coupe Tiger, Ghost Golf and Wraith 'Inspired by Music' at the Dubai International Motor Show, on a day that also saw the Rolls-Royce Dawn make its first public appearance in the region.

Rolls-Royce to reach 4,000 units this year

Rolls-Royce is, by nature, an exclusive auto marque, but it has been steadily increasing its sales to the point that it could be looking at 4,000 units by the end of this year, setting a new record for the German-owned British automaker.
You don't even need to go back a decade to find Rolls-Royce sales hovering around the 1,000-unit mark. But that was when Goodwood only offered the Phantom saloon. The subsequent addition of the Phantom DHC and Phantom Coupe helped expand its portfolio, enlarged even further by the addition of the Ghost in 2010, by which time total sales were reaching 3,000 units.
The Spirit of Ecstasy marque has been hovering around the 3,500 mark ever since, but with the Wraith now in the mix and its reach extending into growing markets around the world, Autocar reports that global sales could top 4,000 units this year. (Of course that pales in comparison to one-time sister brand Bentley, which topped 10,000 deliveries last year, but Rolls-Royce typically competes at a higher price bracket.)